1. LoudDemo Steering Group Report2 Mesfin, Kalle, Artem, Rémey

2. EMI-Record Label Name Markku Takkunen A role or job title: Manager Quotes in the personas language: ?? Relevant demographics: Relevant of knowledge for basic computer skills

3. Descriptions that reveals goals, motivations, pain points: Goals: Looking for great bands and produce quality and popular music. Offering the best technology and software. Increase their sales and raise their profit margin. Motivation: Potential market demand in recording High personal interest in music A dream to make some difference in recording of music s. Pain Point: Old school record label managers(doesn’t want to trust new tech) Doubt against the service efficiency

4. Descriptions that describe primary activities this user type will engage in: Deciding the company interest against artists work. Making a decision in big investment Receiving daily customer phone calls

5. User Story As a Record label Manager I want to listen a music what our company is interested in to produce. I don’t want to receive thousands of phone calls from crappie Bands. I don’t want to receive thousands of emails of 800mb music files. Describes who wants, what wants and what for in one sentence As a record label manager I want to produce quality music with a small amount effort.

6. Definition of Done –DoD Am I able to filter incoming music samples without listening of all of them? Is our company’s music interest is defined in the service? Am I able to send email/confirm my interest to the band easily?