1. Chapter 5 Writing Business Messages 1Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

2. The “You” Attitude 2Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

3. Positive Emphasis 3Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Avoid Negative Language Substitute Euphemistic Terms

4. 4Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Bias-Free Language Gender Race Ethnicity Age Disability

5. Establish Credibility 5Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall A measure of your believability based on how reliable you are and how much trust you evoke in others. Honesty Objectivity Credentials, knowledge and expertise A measure of your believability based on how reliable you are and how much trust you evoke in others. Honesty Objectivity Credentials, knowledge and expertise

6. Company Image 6Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Communication Style Communication Guidelines

7. Conversational Tone Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7Chapter 5 - Don’t confuse texting and writing Avoid stale and obsolete language Avoid preaching and bragging Be careful with intimacy and humor

8. Plain Language 8Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Read It! Understand It! Take Action! (Keep it simple)

9. Selecting Words 9Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Correct WordsCorrect Words Effective WordsEffective Words

10. 10Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Powerful Words Familiar Words Clichés & Buzzwords Technical Jargon Finding Precise Words

11. Sentence Types 11Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Simple One Main Clause One Subject & Verb One Main Clause One Subject & Verb Compound Two Main Clauses Join By Conjunction Two Main Clauses Join By Conjunction

12. Sentence Types Simple Sue will complete the report by Friday. Compound Sue will complete the report by Friday, and she will submit it to her boss on-line. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 -12

13. Sentence Types Other Common Grammatical Errors Excessive use of “THAT” I want you to know THAT I will be there later today, and THAT Bob will come with me. Excessive use of “IN ORDER TO” In order to make the topic clear, I will include an example. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 -13

14. Paragraph Elements 14Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

15. 15Chapter 5 -