1. Keynote: Building a National Solar Market

2. Building a National Solar Market Tom Tansy Chairman of SunSpec Alliance and Program Manager of Solar 3.0

3. Reducing U.S. Solar PV Soft Costs By 50% By 2014 Solar 3.0

4. A Matter Of National Competitiveness Source: Tracking the Sun, Lawrence Berkeley National Labs, November 2012

5. High U.S. Soft Costs Are A Challenge $1.52 $0.80 Installation Labor Customer Acquisition System Design Source: Ardani et al. Quantifying Non-hardware Balance of System Costs for Photovoltaic Installations in the United states Using a Combined Annual Expenditure-Labor Hour productivity Approach. National Renewable Energy Laboratory. 2012. 20112014 Other Permitting Inspection Other Labor Interconnection Other

6. Solar 1.0 Policy Innovation A U.S. Solar Industry Roadmap (Scale Markets) (Capture Markets) Solar 2.0 Technical Innovation Solar 3.0 Business Innovation Processes Productivity Efficiency Total System Cost Legislation Renewable Portfolio Standards Renewable Energy Credits Net Metering Products Technology Commercialization

7. Phase 1 Needs Analysis Phase 1 Needs Analysis Phase 2 Development Phase 2 Development Phase 3 Implementation Phase 3 Implementation Phase 4 Market Impact Who Cities Utilities PV developers Manufacturers Stakeholders What : Soft cost best practices clearinghouse & case studies Stakeholder education National outreach When : 2012: 100 initial cities 2013: 500 cities 2014: 1,000 cities How : In-class & online training Direct consultation Measurement & iteration $2.5M Funding to Reduce Non-Hardware BOS Soft Costs by 50% by end of 2014 Solar 3.0 Program

8. Building Solar Industry in U.S. Cities City Managers InspectorsFire Marshals PV IndustryUtilities Roof Top Challenge or Solar America Cities Participant High Alternate Energy Cost & High Insolation (Sunshine) Renewable Portfolio Standard Adopted High PV Installed Base Major Metro SolarTech Copyright 2012 - All rights reserved

9. Solar Instructor Training Network Solar 3.0 Team SolarTech Copyright 2012 - All rights reserved

10. Cost Stack Must Be Shrunk $1.52 $0.80 Inter- Connection BaselinePermittingInspection Other Labor Initial Solar 3.0 Goal Install Labor Customer Acquisition System Design Solar 3.0 Overall Goal $1.43 50% Reduction in all “PII” Costs 50% Reduction in all other costs 20122013-2014

11. Solar 3.0 Program Services Introduced in 2012 Solar30.org clearing house – Best practices & case studies – Deep coverage for permitting, inspection & interconnection Accredited installation/inspection training – In person workshop – PV Online training Industry outreach – Eight Solar 3.0 events & workshops Research & outreach – Soft cost analysis – U.S. survey of installation practices – State permit guidebook contributions New for 2013 Customer acquisition/finance cost reduction pilot projects U.S. vs. the World system cost analysis In-Factory & In-Field Labor Cost Initiative – Workshops, Whitepapers & How To Guides Project Permit – 50 state scorecard of permitting practices Freeing the Grid – U.S. utility scorecard of interconnection practices Expanded outreach schedule – 12 installation/inspection workshops – 10 industry events featuring Solar 3.0 content – Comprehensive webinar schedule Solar 3.0 LinkedIn Group & Newsletter Model legislation for community solar Case studies of selected cities Custom “concierge” services for cities

12. Soft Cost Reduction Resources www.solar30.org

13. Soft Cost Reduction Resources

14. Solar 3.0 Methodology: Time & Motion Breakdown About 100 labor hours are required per residential installation in the U.S. 25% of these costs are attributable to permitting, inspection, interconnection, and other labor (not including customer acquisition, system design, or marketing). Source: Ardani et al. Quantifying Non-hardware Balance of System Costs for Photovoltaic Installations in the United states Using a Combined Annual Expenditure-Labor Hour productivity Approach. National Renewable Energy Laboratory. 2012.

15. https://www.nterlearning.org/web/guest/course-details?cid=402 Includes 0.4 CEU’s

16. Solar 3.0 Tour Schedule

17. What Can You Do? Bookmark www.solar30.orgwww.solar30.org – Set up appointment for your community – Explore the Toolbox of national best practices – Get your community or company involved Join Solar 3.0 on LinkedIn See how Solar 3.0 can benefit your organization

18. Thank You Tom Tansy ttansy@solartech.org 831-227-1073 SolarTech Copyright 2012 - All rights reserved