1. Adam Turowiec e-mail: adam.turowiec@itti.com.pl W.Hołubowicz (UAM) A.Mickiewicz University in Poznań ITTI Ltd.. Applied Informatics Dept. Partner, Director Vice-Chair of the AMI@Work Family of Communities SBIAGRO 2009 – ICT for Rural Development and Business Viçosa, Brazil, Sept. 23, 2009 Living Labs concept, development and network contribution to rural development SBIAGRO 2009 – ICT for Rural Development and Business Viçosa, Brazil, Sept. 23, 2009 Living Labs concept, development and network contribution to rural development

2. What do all these things have in common ? Roman legions Wikipedia Lego Mindstorms Procter&Gamble Pyramids

3. What do they have in common? ca.2,500 BC 2 million stone blocks (on average) of 2.5 tons each up to 40 thousand people co-working on a construction site ca. 500 BC – 100 AD 5000+ skilled soldiers divided in 10 cohorts highly skilled, logistically perfect, deadly effective in combat collaboration

4. What do they have in common? late 1990s: company was spending on R&D B$ 1.5 yearly with just 10% use in own products now, almost half of product innovations comes from outside the 7,500 strong army of P&G researchers since 1998 successfully experimenting with transforming consumers into prosumers * NXT Firmware Open Source, SDK, HDK, Lego Factory system Lego games * prosumers – a term used first time by D.Tapscott in „The Digital Economy” (1996)

5. What do they have in common? since its creation in 2001, it has grown up to*: 13.4 million articles in 271 languages (+ 115 test versions) >87 thousand active contributors and almost 700 million yearly visitors English Wikipedia edition passed the 2 million article mark on Sept. 9, 2007 with a total of over 615 million words, ca. 15 times as many as the largest edition of Encyclopædia Britannica and at 0 $ cost one of the extreme examples of the power of peer-to-peer open collaboration * as for Sept. 4, 2009

6. What do they have in co mmon? -operation -llaboration -creation -working -ommunity -innovation co-

7. Living Lab is a means to build the future economy based on knowledge and participation, where all innovations (of technical and social character) are co-created in real-life environment by all relevant players with active involvement of end-users vision: OpenLivingLabs http://www.ami-communities.eu http://www.openlivinglabs.eu Living Lab end-users, citizens region, area technologies, infrastructure organisation, methods LL expertise end-user being only an object and consumer of research and innovation created in acedmia/industry (communities of) end-users being active co-creators of innovations

8. What is „knowledge” i „innovation”? Knowledge: results from expenditure on R&D Innovation: using Knowledge to acquire economic benefits in business settings OpenLivingLabs http://www.ami-communities.eu http://www.openlivinglabs.eu end-user being only an object and consumer of research and innovation created in acedmia/industry (communities of) end- users being active co- creators of innovations Vision: Living Lab end-users, citizens region, area technologies, infrastructure organisation, methods LL expertise

9. A Living Lab is a structured and constructed social setting that is created with a specific purpose in mind and in which the unpredictable, indeterminate and uncontrollable dynamics of daily life are the principle determinants of innovation It’s not about technology only! OpenLivingLabs http://www.ami-communities.eu http://www.openlivinglabs.eu end-user being only an object and consumer of research and innovation created in acedmia/industry (communities of) end-users being active co-creators of innovations Living Lab

10. OpenLivingLabs http://www.ami-communities.eu http://www.openlivinglabs.eu Living Labs are Open Innovation Ecosystems built around users; they are ‘functional regions’, in which Public-Private-Personal Partnerships (PPPP) of firms, institutions, academies and citizens collaborate on creating, testing and implementing new services and products. Such ‘functional regions’ might be e.g. cities, villages, rural areas, industrial zones or factories. users take part in the innovation process from the very beginning (or from a very early stage) technology development and its commercialisation are no longer separate processes it is possible to assess very early multi-dimensional impact of new solutions a Living Lab enables users to influence how and which ITC-supported innovations are being developed, and simultaneously lets taking into account important social aspects (e.g. environment, green energy, (e-)health, digital divide, etc.)

11. Helsinki Virtual Village (Arabianranta, Helsinki, Finland) –suburban area of Helsinki transformed into Living Lab; spatial planning, services, ICT – co-created according to LL methodology –http://www.helsinkivirtualvillage.fi Mobile City Bremen (Bremen, Germany) –within existing infrastructure, an experimental market for new technologies was created; new applications are built and tested with real users, and based on their opinions, needs and ideas –http://www.mobilecity.org OpenLivingLabs – examples

12. Cudillero Living Lab (Cudillero, Asturias, Spain) –tools and communications platform for fishermen support –„hook-caught hake” - denomination of origin / fishing art, GPS support –increasing profitability Sekhukhune Rural Living Lab (Sekhukhune, South Africa) –Infopreneur TM concept, collaborative procurement & logistics, e- commerce, „social” entrepreneur, business support, micro-franchise model OpenLivingLabs – examples http://www.c-rural.net/Cudillero_RuralLivingLab http://www.c-rural.net/Southafrica-LivingLab

13. the Living Lab initiative originated within the AMI@Work Communities http://www.ami-communities.eu ENoLL – how did it start?

14. 2000: Lisbon Strategy 2005: re-launched Lisbon Strategy 2006: Helsinki Manifesto ENoLL launch – First Wave: Helsinki, 20-21.11.2006 LL Community set-up 2007: Lisbon Strategy for Growth and Employment in the context of Globalisation (draft) Guimarães Manifesto Second Wave: Brussels, 16-17.10.2007 LL Roadmap 2008: Lisbon Strategy for Growth and Employment in the context of Globalisation Third Wave: Lyon, 25-27.11.2008 2009: focus on rural areas ENoLL – a non-profit International Association under Belgian law (AISBL) Fourth Wave: to be launched on 7.10.2009; expected extension: April 2010) Portuguese Presidency British Presidency Finnish Presidency Portuguese Presidency Slovenian Presidency French Presidency Czech Presidency Swedish Presidency European Network of Living Labs (ENoLL) http://www.ami-communities.eu http://www.openlivinglabs.eu Spanish Presidency

15. Wi ę cej informacji: www.openlivinglabs.eu

16. Rationale for ENoLL value from network(ing) mobility... … of ideas … of people … of expertise size critical mass effect of scale coverage and impact diversity complementary competences synergic effects mass customisation integration common tools and methods benchmarking joint projects and actions „rural dimension” specifics of rural areas haven’t been addressed earlier solutions ‘copied&pasted’ from urban regions integration of different organisations bringing in specific research capabilities „rural dimension” specifics of rural areas haven’t been addressed earlier solutions ‘copied&pasted’ from urban regions integration of different organisations bringing in specific research capabilities it’s not a source of funding! members fund the network themselves

17. MEUR 40+ IPs & CAs Collaboration @Rural * Tragsa * Telefonica * SAP * NOKIA * Philips * Siemens Laboranova * SAP * Fiat / ISVOR * Danfoss * AGiLiENCE * eCoSpace * Atkins Ltd * SAP * HP * ETRA Group * Jaytown * VirTech CoSpaces * Airbus CIMPA * The Open Group * CERFACS * COWI * Frietuna * WearIT@Work * EADS CCR * Microsoft * SAP * THALES * Siemens * HP * CoreLabs - LL methodology, research NOKIA, IBM, Atos Origin CLOCK - LL technologies, policy, roadmap Atos Origin NOKIA, Alfamicro Portfolio of LL projects + national & regional funding http://www.ami-communities.eu http://www.openlivinglabs.eu

18. C@R project INDUSTRY SMEs INTERNATIONAL ORGANISATIONS AND END-USER PARTNERS ACADEMIA - RESEARCH - Project Coordinator – TRAGSATEC - Executive Management Board Chair - ESA - 30 partners: 12 European and 2 INCO countries Key Service Industry, Value Added and SME International institutions, and Key National Users Research, Universities  36 month Integrated Project within FP6  budget: 15 MEUR

19. Objectives: –definition of e-collaboration platform for rural areas –definition of technological and service requirements for the platform –development and testing of the platform within Living Labs: Rural Incubator, Open Communities, Governance, Fishery, Forestry –preparation of recommendations that stem from the project (including rec’s for regional development strategies and R&D priorities) C@R project

20. adam.turowiec@itti.com.pl http:/www.ami-communities.eu http://www.c-rural.net Wi ę cej informacji: www.openlivinglabs.eu