1. Use of a Stakeholder Survey in Research Unit Planning Willard Hom Director, Research & Planning Unit Chancellors Office, Cal.Comm.Colleges

2. Strategic Planning for Research Analyze demand for research. Analyze capacity to supply research.

3. Strategic Planning Model Demand Internal External Topics Quality Topics Quality

4. Initial Quality/Satisfaction Model responsiveness analytical capability credibility clarity of communictn. relevance Overall satisfaction

5. The Listserve Survey Economical Rapid development Quick response Low response rate Sample coverage problems

6. The Instrument 1. Using your impressions of the Research & Planning Unit, please rate us on the following dimensions, using a 0 - 9 scale, with the highest possible rating as 9, and the lowest possible rating as 0 (or use "DK" for Don't Know):

7. Rating Dimension a. credibility (objectivity): b. responsiveness (timeliness & completeness): c. analytical capability (technical competence): d. clarity of communication:

8. e. relevance to your research & planning: f. your overall satisfaction with the unit:

9. 2. Please comment about your ratings:

10. 3. Which topics concerning the California community college system will have the greatest need for research, considering a time frame of the next five years?

11. 4. Which research issues at your college (or district if you directly work for a district) would benefit the most from work at the Research & Planning Unit of the Chancellor's Office?

19. Point 1 r of.437 for analytical capability is less than the r of.741 for responsiveness (.05 level). Among the respondents, analytical capability seems to have a weaker link to overall satisfaction than responsiveness.

20. Point 2 Unlike the other four factors, analytical capability correlates better with credibility than with the remaining three factors. In this situation, analytical capability has a different role in respondent perceptions.

21. Point 3 Responses to the open-ended follow-up item to the ratings gave excellent information. We learned how valid the ratings were. We discovered some new research interests and perceptions among the respondents.

22. Point 4 This survey was actually the easiest survey of the environmental scan. The surveys for internal demand were more problematic.

23. Conclusion Use stakeholder surveys to learn about the demand for research. Try to use both qualitative and quantitative measures in the surveys.

24. Contact Information (916) 327-5887 Email: whom@cccco.edu Chancellors Office, CCC 1102 Q Street Sacramento, CA 95814-6511