1. Walden Consumer Square 1740 Walden Ave Cheektowaga, NY 14225 - East Submarket By:five student team

2. Source: Google Maps

3.  Strengths  Good access to throughways  Nearby residential areas increase demand  Demand for retail goods projected to increase  Weaknesses  Direct Competition nearby competing for same demand  Low Income relative to neighboring communities  Population decreasing

4.  Categorized as a Community Shopping Center (Fanning)  Approx. 255,964 sq. ft. of Retail GLA  Major Tenants:  Target, Michaels, Pier One Imports, Payless Shoe Store, PriceRite Supermarket, Office Depot

5. NumberRetailerSq. Ft. 1Citizens Bank3,600 2Office Depot24,744 3Petsmart19,492 4Pricerite Supermarket37,581 5Allcare Dental7,320 6Michaels24,000 7Pier 1 Imports9,975 8Target Stores119,872 9Payless Shoe Source2,874 10TGI Fridays7,087 Source: Developers Diversified Realty Bold stores indicate anchor tenants

6.  Close Proximity to Interstates  East – borders I – 90 (Interstate) Galleria Drive (2 lanes)  South – borders Walden Avenue (4 lanes)  West – near NY Route 240

7. Two bus stops are located along Walden Ave. increasing traffic

8.  North - Extends ~3 miles to NY-Route 33  West – Extends ~4 miles to NY-Route 62  Father West – Along NY-Route 130 to capture main artery of traffic  South – Follows I-90  East – Extends to NY-Route 317 to capture key residential area

9. TA captures outer Buffalo Demand

10. TA captures majority of 5 mile radius

11. Demand Area reduced due to water area / distance from SS

12.  5-20 minute Driving Distance Radius  Equates to 3-6 mile range  Max. customer base ~321,052 people (Co-star)

13.  Population is decreasing in the 1, 3, 5 mile range (2000-2015)  Erie County – (-.0043%) change since 2000  New York – (.03%) increase since 2000  Households are decreasing in the 1, 3, 5 mile range  1 mile -.5% decrease  3 mile -.6% decrease  5 mile -.5% decrease

15.  Average Household Income decreasing in the 1 and 5 mile range  Increasing in 3 mile range oddly  Median Household income increased in 1, 3, 5 mile range

17.  Percentages similar to avg. household spending in United States  Exceptions include apparel, healthcare, and education

18.  Transportation and Maintenance account for 22% of Average Household Spending - greatest  Entertainment – 9.4%  Furniture and Appliance – 9.%  Food at Home – 8.4%  Food away from Home – 8.2%  Education – 7.9%  Health Care – 4.6%  Apparel – 3.4%  Alcoholic Beverages – 1.6%

19. Projected Increased in Consumer Spending

20. Shows Favorable Retail Growth / Decreased Household Income

21.  SS offers goods and services that consumers care about  PriceRite Supermarket offering food  Target offering entertainment and appliances  SS lacks transportation and maintenance category

22.  Household Sales  Retail Sales - $9,838,147,000  Households – 380,873  Retail Sales per Household - $25,831  44% leakage for Erie County  Per Capita  Cheektowaga Population (2000) – 79,988  Cheektowaga Retail Sales (using formula) - $408,710,997  Buffalo Population – 292,648  Buffalo Retail Sales (2002) - $1,495,330,000

25.  Income per Capita, per Household low  Population Growth low, Sub Market Growth Strong  Retail Sales Growth Increasing

26.  Developers Diversified Realty (http://www.ddr.com/listings/default.aspx?pn=20817)http://www.ddr.com/listings/default.aspx?pn=20817  Erie County Department of Real Property Tax Services  New York State Department of Transportation Traffic Data Viewer (http://gis.dot.ny.gov/tdv/)http://gis.dot.ny.gov/tdv/  Showcase.com, leasing information provided by Developers Diversified Realty (http://www.showcase.com/property/1740-Walden-Avenue/Cheektowaga/New- York/1174165)http://www.showcase.com/property/1740-Walden-Avenue/Cheektowaga/New- York/1174165  Town of Cheektowaga, New York (http://www.tocny.org/Home.aspx)http://www.tocny.org/Home.aspx  Buffalo retail sales as of 2002 from the US Census at http://quickfacts.census.gov/qfd/states/09/09003.html http://quickfacts.census.gov/qfd/states/09/09003.html  NY retail sales as of 2002 from the US Census at http://quickfacts.census.gov/qfd/states/09/09003.html http://quickfacts.census.gov/qfd/states/09/09003.html  http://quickfacts.census.gov/qfd/states/36000.html http://quickfacts.census.gov/qfd/states/36000.html  http://wwww.erie.gov/erie/ http://wwww.erie.gov/erie/  Their source is "Consumer Expenditures" from US BLS, April 2009. http://www.visualeconomics.com/how-the-average-us-consumer-spends-their- paycheck/  http://www.bls.gov/cpi/data.htm http://www.bls.gov/cpi/data.htm