1. Global Privacy Management Tool Klára Valentová Petr Novotný

2. March 2008 Page 2 Global Privacy Management Tool Agenda/Contents 1. Introduction – Where the idea came from? 2. Background - Personal Data Protection Related Issues 3. Global Privacy Management Tool 4. GPM Tool Advantages – What can we offer to our Clients? 5. Targets – What clients can profit from GPM Tool the most? 6. Control Panel – How does it work? 7. How can we co-operate? 8. Questions?

3. March 2008 Page 3 Global Privacy Management Tool 1.Introduction – Where the idea came from? 2. Background - Personal Data Protection Related Issues 3. Global Privacy Management Tool 4. GPM Tool Advantages – What can we offer to our Clients? 5. Targets – What clients can profit from GPM Tool the most? 6. Control Panel – How does it work? 7. How can we co-operate? 8. Questions?

4. March 2008 Page 4 Global Privacy Management Tool  Landwell Spain  2 years of experience  60 clients  Average fee: EUR 1,400 month/client  Participating countries  Spain, UK, Germany, Italy, France, Czech Republic, Portugal 1. Introduction – Where the idea came from? Introduction – Where the idea came from?

5. March 2008 Page 5 Global Privacy Management Tool 2.Background - Personal Data Protection Related Issues 1. Introduction – Where the idea came from? 2. Background - Personal Data Protection Related Issues 3. Global Privacy Management Tool 4. GPM Tool Advantages – What can we offer to our Clients? 5. Targets – What clients can profit from GPM Tool the most? 6. Control Panel – How does it work? 7. How can we co-operate? 8. Questions?

6. March 2008 Page 6 Global Privacy Management Tool Background - Personal Data Protection Related Issues Legal Issues - Compliance with existing privacy laws Obligation  To obtain consent from data subject  To register with the PDP Office  To inform the data subject about data processing  To implement internal PDP directive  To document all taken measures  Unsolicited business communications  Control of employees 2. Background - Personal Data Protection Related Issues

7. March 2008 Page 7 Global Privacy Management Tool Background - Personal Data Protection Related Issues Penalties Czech Republic -illegal data processing (CZK 10,000,000) -misuse of Birth ID Number (CZK 10,000,000) -Remedy measures (the bigger the company is the more significant costs will be suffered ) Other countries 2. Background - Personal Data Protection Related Issues

8. March 2008 Page 8 Global Privacy Management Tool 3.Global Privacy Management Tool 1. Introduction – Where the idea came from? 2. Background - Personal Data Protection Related Issues 3. Global Privacy Management Tool 4. GPM Tool Advantages – What can we offer to our Clients? 5. Targets – What clients can profit from GPM Tool the most? 6. Control Panel – How does it work? 7. How can we co-operate? 8. Questions?

9. March 2008 Page 9 Global Privacy Management Tool  Electronic tool for provision of services  No personal data are processed in GPM Tool  Just a legal audit? No, comprehensive management tool containing schedules, check lists and templates.  Stages  Compliance (high level of work – high invoicing)  Maintenance (low level of work – low invoicing to ensure client fidelity) 3. Global Privacy Management Tool

10. March 2008 Page 10 Global Privacy Management Tool 4.GPM Tool Advantages – What can we offer to our Clients? 1. Introduction – Where the idea came from? 2. Background - Personal Data Protection Related Issues 3. Global Privacy Management Tool 4. GPM Tool Advantages – What can we offer to our Clients? 5. Targets – What clients can profit from GPM Tool the most? 6. Control Panel – How does it work? 7. How can we co-operate? 8. Questions?

11. March 2008 Page 11 Global Privacy Management Tool GPM Tool Advantages – What can we offer to our Clients?  Complete review for compliance with any aspect of data processing carried out by the organisation  Suggesting measures to be taken  Uniformity in the standards to follow when treating data  Global application of uniform standards (for entire organisation in any part of the world)  Establishment of ongoing systems for auditing and reporting compliance 4. GPM Tool Advantages – What can we offer to our Clients?

12. March 2008 Page 12 Global Privacy Management Tool GPM Tool Advantages – What can we offer to our Clients?  Ongoing control for compliance at the national level  Minimizing the risk of penalties in all countries in which the organisation operates  Using principles of good governance  Permanent updating – online access  Planning – continuous analysis  Training  Building a strong relation ship with our client 4. GPM Tool Advantages – What can we offer to our Clients?

13. March 2008 Page 13 Global Privacy Management Tool 5.Targets – What clients can profit from GPM Tool the most? 1. Introduction – Where the idea came from? 2. Background - Personal Data Protection Related Issues 3. Global Privacy Management Tool 4. GPM Tool Advantages – What can we offer to our Clients? 5. Targets – What clients can profit from GPM Tool the most? 6. Control Panel – How does it work? 7. How can we co-operate? 8. Questions?

14. March 2008 Page 14 Global Privacy Management Tool Targets – What clients can profit from GPM Tool the most?  GPM Tool can be offered to any client!  However, the most beneficial it can be for:  Multinationals with complicated organisational structure  Significant employers  Significant producers 5. Targets – What clients can profit from GPM Tool the most?

15. March 2008 Page 15 Global Privacy Management Tool 6.Control Panel – How does it work? 1. Introduction – Where the idea came from? 2. Background - Personal Data Protection Related Issues 3. Global Privacy Management Tool 4. GPM Tool Advantages – What can we offer to our Clients? 5. Targets – What clients can profit from GPM Tool the most? 6. Control Panel – How does it work? 7. How can we co-operate? 8. Questions?

16. March 2008 Page 16 Global Privacy Management Tool Control Panel – How does it work?  Demo version: www.landwell-panel.com  User name: landeng  Password : robledo 6. Control Panel – How does it work?

17. March 2008 Page 17 Global Privacy Management Tool 7.How can we co-operate? 1. Introduction – Where the idea came from? 2. Background - Personal Data Protection Related Issues 3. Global Privacy Management Tool 4. GPM Tool Advantages – What can we offer to our Clients? 5. Targets – What clients can profit from GPM Tool the most? 6. Control Panel – How does it work? 7. How can we co-operate? 8. Questions?

18. March 2008 Page 18 Global Privacy Management Tool How can we co-operate? Synergetic effect  GPM Tool gives us complete overview of all documents used by the organisation  opportunity to proposes tailored services  Experienced by Landwell Spain – other services provided to GPM Tool clients Next steps  Phone call  Letter  Presentation 7. How can we co-operate?

19. March 2008 Page 19 Global Privacy Management Tool 8.Questions? 1. Introduction – Where the idea came from? 2. Background - Personal Data Protection Related Issues 3. Global Privacy Management Tool 4. GPM Tool Advantages – What can we offer to our Clients? 5. Targets – What clients can profit from GPM Tool the most? 6. Control Panel – How does it work? 7. How can we co-operate? 8. Questions?

20. Thank you! a correspondent Law Firm of Landwell, the network of law firms associated with PricewaterhouseCoopers Ambruz & Dark, advokáti, v.o.s., a company with its registered office at Kateřinská 40/466, 120 00 Prague 2, Czech Republic, Business Identification No. 26458608, registered with the Commercial Register maintained by the Municipal Court in Prague, Section A, Insert 44651