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Published byMark Wilcox Modified over 9 years ago
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Toyota FTX Russell Beane
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Toyota FTX The innovation and evolution of team Toyota has attained two of our long term goals: a. Introduced a new competitor (our goal is to be the leader) of the BIG truck market. b. Created a massive vehicle powered by a displacement hybrid (gas/electric) engine.
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Meeting Needs Satisfaction Two Main Changes Two Main Changes Much LARGER with ample space Much LARGER with ample space LARGE $avings with hybrid engine w/o compromise to power. LARGE $avings with hybrid engine w/o compromise to power.
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Additional Attributes On-Star communication and vital information display through 3-d screen in dash On-Star communication and vital information display through 3-d screen in dash DVD players DVD players Rear skid plate lowers an electric generator, air compressor, and outlet accessibility. Rear skid plate lowers an electric generator, air compressor, and outlet accessibility. Collapsible storage box in bed Collapsible storage box in bed Ramp in tail gate Ramp in tail gate State of the art sound system with surround sound State of the art sound system with surround sound 180 degree door opening 180 degree door opening Step assist bar Step assist bar
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Leader in Innovation Four top characteristics consumers desire when buying a vehicle Four top characteristics consumers desire when buying a vehicle Cost (Investment) Cost (Investment) Gas mileage Gas mileage DEPENDABILITY that built the Toyota image DEPENDABILITY that built the Toyota image Safety conscious Safety conscious Task driven to meet consumers needs Task driven to meet consumers needs
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See FTX at the Detroit Auto Show
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Goal Oriented One of our missions was to compete in the BIG truck market and we will likely be leading it One of our missions was to compete in the BIG truck market and we will likely be leading it “Once you drive this truck, I’m certain you will be ready to own it” “Once you drive this truck, I’m certain you will be ready to own it”
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Welcoming Questions If you would like to set up an appointment to discuss more in depth, please sign the point-of contact form I am sending around the room or you may reach me at: russell_beane@toyotausa.com I will be glad to give you a business card after the presentation. If you would like to set up an appointment to discuss more in depth, please sign the point-of contact form I am sending around the room or you may reach me at: russell_beane@toyotausa.com I will be glad to give you a business card after the presentation. russell_beane@toyotausa.com THANK-YOU THANK-YOU
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