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Integrating a course on applying social media technologies to health communications into a curriculum
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Liaison Program
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IDEA COURSE
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IDEA COURSE 1 Met with department chair
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IDEA COURSE 1 Concern over time 2
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IDEA COURSE 1 Wider faculty interest 2 3
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IDEA COURSE 1 Passage of time 2 34
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IDEA COURSE 1 Approval from supervisor 2 34 5
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IDEA COURSE 1 Write syllabus 2 34 6 5
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IDEA COURSE 1 Curriculum Committee 2 34 7 5 6
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IDEA COURSE 1 Questions and conflicts 2 34 8 7 5 6
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IDEA COURSE 1 COURSE APPROVAL! 2 34 9 7 5 6 8
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Be brave Be persistent Be cost effective (i.e., free) Focus on your strengths LESSONS LEARNED
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2 nd
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Afraid of new technology
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Really love FaceBook
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Just created MySpace page for community organization
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Want to explore the sociology of the intersection between humanity and technology
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Using Social Technologies Social bookmarking Blogging Social networking site Screencast Virtual world presentation Wiki
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Evaluating Online Communities Heuristic review Usability testing Data logging Online survey Content analysis
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9 Cervical cancer prevention Multiple Sclerosis Dental fears Tween sexual education Domestic violence in Asian American communities Semi-vegetarians Breast feeding Weight loss Binge drinking
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Introduction Design & Marketing Evaluation (effectiveness) Virtual Worlds Online Communities (def. and ex.) Online Communities (people) Online Communities (existing) Evaluation (sociability) The Real World Evaluation (usability) Online Communities (new) Marketing
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Online Communities (new)
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Introduction Design & Marketing Evaluation (effectiveness) Virtual Worlds Online Communities (def. and ex.) Online Communities (people) Online Communities (existing) Evaluation (sociability) The Real World Evaluation (usability) Online Communities (new) Marketing
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Introduction Design & Marketing Evaluation (effectiveness) Virtual Worlds Online Communities (def. and ex.) Online Communities (people) Online Communities (existing) Evaluation (sociability) The Real World Evaluation (usability) Online Communities (new) Marketing
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The Real World
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Introduction Design & Marketing Evaluation (effectiveness) Virtual Worlds Online Communities (def. and ex.) Online Communities (people) Online Communities (existing) Evaluation (sociability) The Real World Evaluation (usability) Online Communities (new) Marketing
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Tagging and RSS Media Sharing Grab BagSecond Life Blogging Social Networking sites Microcontent Trouble shooting Second Life Screencasting Images Wikis
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Tagging and RSS
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Tagging and RSS Media Sharing Grab BagSecond Life Blogging Social Networking sites Microcontent Trouble shooting Second Life Screencasting Images Wikis
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Screencasting
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Tagging and RSS Media Sharing Grab BagSecond Life Blogging Social Networking sites Microcontent Trouble shooting Second Life Screencasting Images Wikis
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Microcontent
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Tagging and RSS Media Sharing Grab BagSecond Life Blogging Social Networking sites Microcontent Trouble shooting Second Life Screencasting Images Wikis
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Be practical Teach creatively Let students lead Give more homework LESSONS LEARNED
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Thank you! Gillian Mayman Public Health Librarian University of Michigan gmayman@umich.edu
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