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The PLSD Story… Venturing into the Social Media Jungle Annette Eyman Communications Director Papillion-La Vista School District www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict
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What animal represents your view of social media?
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What do you want out of this session?
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Agenda Are you ready to enter the jungle? Where do you start? What should you do? How do you do it? How do you know if it’s working?
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Is Your District Ready? Climate of your district Internal & external Superintendent and Board support What guidelines are in place? Is there a communication need? Can it be a valuable communication tool?
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Is Your Classroom Ready? Principal Support District Policy/Procedure Communication Need
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Where do you start? Start with a plan Do you want a committee? Looked at current district procedures/policy Filtering- staff and students Professionalism Changed directory information policy to include social media
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Where do you start? Developed guidelines Fan page vs. groups Social Media guidelines Facebook guidelines Rules of engagement Response guidelines
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What should you do? Develop a plan Communication Training Marketing Pick a tool that meets your needs Know your demographics Start manageable Think about… District School Classroom
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How do you do it? Find an expert If you are not currently using, start now Work your plan Long range – email address, monitoring What is the end result? Content
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Ideas Created district e-mail addresses for social media Used this to create account Monitoring – forward to our e-mail accounts Communications department Update/Maintain Linked Facebook and Twitter Pages - update in one place
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District Pages Content Include…. School Board information Upcoming events for the district (parent series) District news stories Update on any issues (boundary changes) School closings Photos taken at events Educational activities- summer and winter breaks Daily secondary sports activities www.facebook.com/PapillionLaVistaSchoolDistrict www.Twitter.com/plvschooldist
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School Pages Content Include… Upcoming school events Parent reminders Information from newsletter News stories about school School cancellations Curriculum information Photos from activities
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Teacher/Classroom/Clubs Teacher/Classroom Pages Set up as groups Security so group is closed Content Classroom learning and activities Photos School-wide reminders Clubs/Organizations Groups vs. fan pages depending on type of group Information about club meetings and upcoming activities
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How do you know if its working? How will you evaluate that social media is working in your district? Is it a percentage? A certain number of followers? What goals will you set for measurement?
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Evaluation Monthly principal meetings Communication advisory group Parent and staff surveys 75% Elem parents have FB 48% Didn’t know 68% Sec parents have FB 51% Didn’t know Steady growth in numbers Currently over 2,500 followers at District Level Over 10,500 District wide
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Success Stories Superintendent postings Social butterfly awards Parent interest - There is a market! Educational posts School connections for parents Connections with high school students Where are we Wednesdays
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Lessons Learned Ongoing training Hesitation from senior principals and central office administrators Regular posts including pictures Planning never ends
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Next Steps Training and communication of procedures Focus on teacher/classroom Facebook groups Adjust focus for postings Based on parent survey data Continue marketing efforts Trademark logos More video Better use of analytics Ever changing
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One stop shop Parent and Community App
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Questions???
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Annette Eyman 402-537-6209 aeyman@paplv.org
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Research Stats 900 million Facebook users Over half Facebook users access on mobile device Twitter 500 million active users Over 800 million unique users visit YouTube each month
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