1. The PLSD Story… Venturing into the Social Media Jungle Annette Eyman Communications Director Papillion-La Vista School District www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict

2. What animal represents your view of social media?

4. What do you want out of this session?

5. Agenda  Are you ready to enter the jungle?  Where do you start?  What should you do?  How do you do it?  How do you know if it’s working?

7. Is Your District Ready?  Climate of your district  Internal & external  Superintendent and Board support  What guidelines are in place?  Is there a communication need?  Can it be a valuable communication tool?

8. Is Your Classroom Ready?  Principal Support  District Policy/Procedure  Communication Need

9. Where do you start?  Start with a plan  Do you want a committee?  Looked at current district procedures/policy  Filtering- staff and students  Professionalism  Changed directory information policy to include social media

10. Where do you start?  Developed guidelines  Fan page vs. groups  Social Media guidelines  Facebook guidelines  Rules of engagement  Response guidelines

12. What should you do?  Develop a plan  Communication  Training  Marketing  Pick a tool that meets your needs  Know your demographics  Start manageable  Think about…  District  School  Classroom

14. How do you do it?  Find an expert  If you are not currently using, start now  Work your plan  Long range – email address, monitoring  What is the end result?  Content

15. Ideas  Created district e-mail addresses for social media  Used this to create account  Monitoring – forward to our e-mail accounts  Communications department Update/Maintain  Linked Facebook and Twitter Pages - update in one place

16. District Pages Content  Include….  School Board information  Upcoming events for the district (parent series)  District news stories  Update on any issues (boundary changes)  School closings  Photos taken at events  Educational activities- summer and winter breaks  Daily secondary sports activities www.facebook.com/PapillionLaVistaSchoolDistrict www.Twitter.com/plvschooldist

18. School Pages Content  Include…  Upcoming school events  Parent reminders  Information from newsletter  News stories about school  School cancellations  Curriculum information  Photos from activities

20. Teacher/Classroom/Clubs  Teacher/Classroom Pages  Set up as groups  Security so group is closed  Content  Classroom learning and activities  Photos  School-wide reminders  Clubs/Organizations  Groups vs. fan pages depending on type of group  Information about club meetings and upcoming activities

23. How do you know if its working?  How will you evaluate that social media is working in your district?  Is it a percentage?  A certain number of followers?  What goals will you set for measurement?

24. Evaluation  Monthly principal meetings  Communication advisory group  Parent and staff surveys  75% Elem parents have FB 48% Didn’t know  68% Sec parents have FB 51% Didn’t know  Steady growth in numbers  Currently over 2,500 followers at District Level  Over 10,500 District wide

26. Success Stories  Superintendent postings  Social butterfly awards  Parent interest - There is a market!  Educational posts  School connections for parents  Connections with high school students  Where are we Wednesdays

29. Lessons Learned  Ongoing training  Hesitation from senior principals and central office administrators  Regular posts including pictures  Planning never ends

30. Next Steps  Training and communication of procedures  Focus on teacher/classroom Facebook groups  Adjust focus for postings  Based on parent survey data  Continue marketing efforts  Trademark logos  More video  Better use of analytics  Ever changing

31.  One stop shop  Parent and Community App

32. Questions???

33. Annette Eyman 402-537-6209 aeyman@paplv.org

34. Research Stats  900 million Facebook users  Over half Facebook users access on mobile device  Twitter 500 million active users  Over 800 million unique users visit YouTube each month