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The Truth game Designed to help enlarge the Arena and reduce the other areas Listen and decide which questions they are talking about. Put the phrases in the correct order Find expressions which are used for... Play the Truth game with the same partner! Draw a second Johari Complete the Report sheet – hand in! HW – Internet research: the Nohari window
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Shedule adjustment 1st Progress Test – 16 December Mini conference??? - decide on the date
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Scan the text opposite to check the info in the table. Company founded inCompany founded by LogoMascot Products / menuAppearance of restaurants Core marketImage of the company Unit 2: Corporate image, pp 18-19
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Company founded in Des Plaines, a suburb of Chichago, Illinois, USA Company founded by: Ray Croc, Dick McDonald, Mac McDonald (1955) Logo: Yellow, M sign (the golden arches) Mascot: Ronald McDonald, a clown figure Products / menu: Mainly burgers and fries Appearance of restaurants: Plastic seats, strip lighting, bright colours Core market: fast-food consumers (children, youth, low-income groups) Image: - the quintessential fast-food restaurant - good value for money - producing convenience food - child friendly
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→ Reading for gist 2 McDonald’s came to represent ob_ _ _ _ y, d_ _d-e_ _ jobs and health s_ _ _ es related to meat co_ _ _ _ _ _ ion. 3 a) restaurants have been r _ _ _ _ _ ed. The new look is described as “s _ _ _ k”, “green” and as “c_ _ _ _ _ ful r_ _ _ o modernism” b) The menu is h _ _ _ _ _ _ _ _. McDonald’s now offers a r_ _ _ _ of salads and fresh fruits.The products are l _ _ _ lled as organic and f_ _ _ - range, and are s _ _ _ _ed ethically. c) Wants to give the m _ _ _ _ _ e that environmental c_ _ _ _ _ _ s and healthy eating are new c_ _ _ corporate v_ _ _ es.
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→ Reading for gist 2 McDonald’s came to represent obesity, dead-end jobs and health scares related to meat consumption. 3 a) restaurants have been restyled. The new look is described as “sleek”, “green” and as “colourful retro modernism” b) The menu is healthier. McDonald’s now offers a range of salads and fresh fruits.The products are labelled as organic and free-range, and are sourced ethically. c) Wants to give the message that environmental concerns and healthy eating are new core corporate values.
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→ Reading for detail Pair work - discuss the meaning of phrases in: 3 4+ battery chickens?
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→ Reading for detail Pair work - discuss the meaning of phrases in: 3 4+ battery chickens?
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→ Reading for detail Pair work - discuss the meaning of phrases in: 3 4+ battery chickens? NOTE: don’t forget about the Wordlist - HW 5 What is the writer’s stance towards the subject matter? Can you explain why you think so?
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→ Reading for detail Pair work - discuss the meaning of phrases in: 3 4+ battery chickens? 5 What is the writer’s stance towards the subject matter? Can you explain why you think so? -Choice of vocabulary to describe the traditional McD -Use of quotation marks -Extravagant & rethorical language → irony, scepticism -Final sentence – undermining!
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6 Listening and discussion greenwash? blip? sustainable foods? purveyor? Close books, open notebooks
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Module 2: Grammar, pp 20 & 21 2.2. Grammar, exercise 1 Scan the text for unknown words Underline the future verb forms and mark C, P, T Exercises 2 – 6 Listening: –Foot the bill? –Cover our backs? HW – pp 120-121 – Grammar
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