1. Lets get the facts straight!
Factory Farming
Lets get the facts straight!

2. What did you have for supper last night?

3. Why did you choose to eat what you did? Where did the food come from?

4. Some possible reasons…
It was fast or easy
It was what I usually eat
It was nutritious
It tasted good
It was a good price
It was in season
My friends liked it
I did not have any choice in what I ate

5. The Meatrix launched in November 2003
Has been translated into more than 30 languages
Over 15 million viewers worldwide

6. The Factory Farm
A factory farm is a large-scale industrial operation that houses thousands of animals raised for food—such as chickens, turkeys, cows, and pigs—and treats them with hormones and antibiotics to prevent disease and maximize their growth and food output.
The premise for factory farming is that we need to produce food more efficiently to feed 7 billion people!

7. The Three Pillars of Sustainability

8. Social Pillar New diseases Pathogens Dangerous hormones
Unethical treatment of animals
Confinement
Mutilation
diseases due to stress

9. Economic Pillar Threats to family farms Unfair competition Regulations
farmers lose jobs and livelihoods
less people to look after the land,
Lower property values
“Cost” and convenience of meat

10. Environmental Pillar Animal Waste Air Emissions Ecosystem Damage
Destruction of Land

12. Alter-ego Perspective
Five Groups
Chicken
Chicken Farmers
President of the Poultry Company
Chicken Consumer
Chicken Farm Worker
Write one statement that you think your character would say in reference to factory farming.

13. Discussion Question
If we are in consensus that even food animals deserve to have a certain quality of life, who has the responsibility to oversee the treatment of chickens or other food animals? What responsibility do individuals and consumers have? The government? Companies?

14. Discussion Question
In a way, we’re not producing chickens, we’re producing food
Richard Lobb, of the National Chicken Council, in Food Inc.
What does this statement mean?
Do you agree or disagree?
How might this perspective affect the way that chickens are raised?

15. Old McDonalds Farm

16. Resources 11 facts about Factory Farms
Factory Farms/What’s good about it
Factory Farming…Winners and Losers
What are the pros and cons of Factory Farms
Primary Kids – Factory Farming
Factory Farming Index
Factory Farm Facts
Sustainable Table
Beyond Factory Farming
CEC Manitoba
Food Inc. Discussion Guide
The Meatrix