1. Bertsch, Susanne - Austria Jaatinen, Noora - Finland Moors, Babette - Belgium Niermann, Maren - Netherlands Oliveira, Pedro - Portugal Żołądek, Piotr - Poland TOURISM AND SERVICES – RED TEAM

2. Current situation Ladainha Park Status Farm tourism Location Portugal, Ladainha-a nova Founded in April 2009

3. Mission Vision Mission Provide more knowledge Do more with less Teach our children Take responsibility Vision The future is green

4. Company values Teach people for sustainable importance The meaning of economical life Co-operate with local farmers A healthy way of life Fair working conditions

5. Products and services One day study tours Different kind of animals and activities Buy eco food Information about recycling in practice Relaxing experience

6. Market analysis Competition Just a few organic farms –Not the exact same concept as we do –In Castelo Branco no competition –Visit, experience, learn about environment –Completely sustainable

7. Target group Mainly children The age of 3 until the age of 16 But also their parents, …

8. Objectives Profit –Grow in the future People –Change their mentality –Healthy Planet –Windmills –Plant biological vegetables

9. Operational plan – marketing mix Product –environment friendly farm Price –€ 7,5/day Placement –Buy tickets on the farm, website, phone Promotion –by flyers, direct contact with schools

10. Risk analysis SWOT analysis: Strengths Environmental friendly Sustainability Educational Location easy access Customer orientated Expertise

11. Risk analysis SWOT analysis: Weakness Limited capital No customer-stock High start up costs Lack of explaining skills from the employees People may not want to drive to the location

12. Risk analysis SWOT analysis: Opportunities Support of the government Positive support from the media Increasing ecological awareness In long term - Profitable Opportunities to expand Growing market of tourism

13. Risk analysis SWOT analysis: Threats People/schools may not feel the need Bad connections with the schools Rising competition Finance crisis (economic situation)

14. Financial Part 7,5€ ticket price 9030 visitors per year to cover costs Around 8000€ profit in the first year Estimate of visitors in a year is 8000

15. Invest in our Planet