0. Green ICT Applications for smart cities Telefónica integrated approach
ITU Workshop “Moving to a Green Economy through ICT Standards”
Session 2: Smart Applications to support future growth and care for the environment
Daniela Torres Espinosa.
Head of Climate Change & Energy Efficiency Office.

1. Content Telefónica profile & strategy 0102
Smart city Model of Telefónica
Green Applications in cities 03 1 1

2. 01
Telefónica profile & strategy
Telefónica, S.A.

3. Integrated ICT services for customers
Global posicion of Telefónica
2010
Customers
288 millon customers
Services
Integrated ICT services for customers
Countries
Presence in
25 countries
Employees
Around professionals
Finances
Revenuoes: M€
BPA(1): 2,25 €
(1) BPA: Beneficio por acción

4. Energy efficiency and climate change strategy
To position Telefónica as an ICT company leader in the field of climate change abatement, spreading the energy efficiency culture in the group and extend it to our customers
To increase
energy efficiency measures to reduce energy consumptions
To find new
Income opportunities by the development of new products and services for energy efficiency.
Mitigation of Climate Change with ICT products and services
Joint action to reduce Greenhouse gases (GHG) emissions
Adaptation to climate change including developing countries

5. ICT solutions for climate change & energy efficiency
2. Smart Buildings
(digital home, public spaces)
1. Smart grids
(smart meters, distributed
renewable generation,
energy & water)
3. Smart Transport & Logistics
(electric vehicle, fleet management)
Proximity & participation of citizens &
companies
Information for decision-making for local & national governments
ICT Solutions for climate change & energy efficiency
Generan tráfico y obtienen ingresos de publicidad
5. Devices, software & applications
(green apps, early warning systems, climate conditions monitoring))
4. Virtual Services
(Ehealth, emeetings, e-education, virtual hosting, cloud computing)

6. 02
Smart city model of Telefónica
Telefónica, S.A.

7. What is a smart city? Mobility Urban Space ICT Energy Efficiency
Emergency response
Waste Management
Renewable Energy
Smart metering
Municipalities
Mobility
Remote sensing
Video surveillance
Universities
Productivity
Urban Space
Hospitals
ICT
Public Transport
Safety
Public management
Public services
Teleworking
E-Government
Sustainability
Private sector
No queues
Traffic control
Transparency
Energy Efficiency
R & D
Climate Change Monitoring
Water management
Disaster response 7 7

8. Smart Cities are…
… new urban ecosystems able to maximize social, environmental and economic wealth in cities:
Thanks to the intensive use of Information and Communication Technologies (ICTs) that facilitate information gathering from different interoperable systems, in order to make better decisions for climate change management and for promoting energy efficiency in cities. 8 8

9. Values and vision of Telefónica & cities
HOLISTIC APPROACH
INTENSIVE USE OF ICTs
CONNECTIVITY
INNOVATION
LEADERSHIP 9 9

10. Integrated approach to a Smart City
SCOPE
ECONOMY
GOVERNANCE
MOBILITY
LYFESTYLE
ENVIRONMENT
ENERGY
COMMUNICATION
THE CONCEPT
THE OPPORTUNITY
Complementary vision for one only model:
Global M2M innovation direction. (global business approach)
Business line of Public Administration (Spain & Latam) (go to market approach)
Telefónica Research & Development (technology and innovation approach)
Climate Change and Energy Efficiency Office (ICT sector & sustainability approach)

11. M2M ya está transformando muchas industrias
Smart Cities services
M2M ya está transformando muchas industrias
e-Turism
e-Comerce
NFCs
ECONOMY
e-Government
e-Democracy
OpenData
Transparency portals
GOVERNANCE
Electric vehicle
Public transportation
Bicing
Tráffic control
Parking
Fleet Management
MOBILITY
E-Health
Teleasistence
Sducation
Safety
Emergency response
Virtual Meetings
LYFE STYLE
Wifi / Wimax
M2M
Sensors y acting devices
Mobile devices
Smart Platform
Smart Computing
Cloud Computing
COMMUNICATION
Air & noise monitoring
Waste Management
Parks & gardens
Water management
Early Warning Systems
Climate monitoring
ENVIRONMENT
Public Lighting
Buildings
Smart Metering
Distributed Self-generation (renewables)
ENERGY

12. Santander “Smart City”
Let`s see an example
Santander “Smart City”
Infrastructure
smart meters
Public buildings, parks & gardens, social and mobility assistance and environmental monitoring
Public Private Partnership on Local Government and private sector (Including an ICT Company)
Working towards Santander the main smart city in the world.
Source: Electric Power Research Institute 12

13. 04
Green Applications for Smart Cities 13 13

14. 50 billion connected devices Personal and medical devices.
In a society where everything is connected…
Today
2020
Billions
1,0
4,6
1,4
1,2 6 40
Homes
50 billion connected devices
1,2
People 6
Machines 40
Energy consumed in these processes should be efficient and GHG Emissions should be reduced
Most of this interactions will happen in CITIES
Internet of
people
Internet of things
Personal and medical devices.
Energy efficiency
Location & GPS
Appliances
Vehicle

15. What is a Green Application?
But what is a green app?
What is a Green Application?
An “Application", is a computer software designed to help the user to perform singular or multiple related specific tasks. It can be used on one or multiple devices.
“Green” is a term used for a behavior or activity towards environmental protection and care. Reflects a positive attitude for efficient management of resources.
A ”Green App", is an app designed to help the user to perform different tasks towards environmental protection and efficient use of resources.

16. Green applications for citizens
We have defined 5 types of green applications:
1) GREEN INFORMATION & ENVIRONMENTAL EDUCATION: Apps with general environmental information. i.e location of natural parks or eco-lodges, recycling sites, green or eco-advices. Apps to asess the environmental footprint of my activities: like CO2 I produce daily, eco-calculators.
2) RESPONSIBLE GREEN MANAGEMENT: Apps to manage resources & improve efficiency: like turn off or on home electronics, appliances, sustainable mobility applications, etc
3) CLIMATE INFORMATION FOR DECISION MAKING: Apps with real-time display of environmental conditions or disasters for decision-making. Also weather conditions.
4) GREEN PRODUCTS PURCHASE (BUY GREEN): Apps that allow access to stores information on where to buy green products
5) GREEN GAMES: Apps with eco-games allowing interaction with the user.

17. Examples of Green applications for citizens
Eco-Calculators & green advices
Green games
Weather monitoring
Eco- stores
Energy Efficiency & Mobility

18. Roadmap of Green Applications in cities..
Green information & education
Green routes apps.
Smart Metering apps
Smart Connected Cities & users
2010
2011
2012
2013
2014
2015
Basic green advices
Apps with climate information
Apps to assess environmental footprint
Apps to manage resouces
Users will demand green solutions in the future
Smart buildings, smart metering, climate monitoring require applications to enhance its use.
Applications will be the link between green ICT services and the final user 18

19. 19