1. A Microsoft Perspective Kirby Bartholomew Product Manager Application Platform & Developer Marketing email: kirbyb@microsoft.com

2. Faster, more efficient development resulting in connected and adaptable systems that drive the business Responsive and optimized applications are more easily managed and cost effective Dynamic applications and adaptive business processes that deliver real-time business performance metrics

4. A style of architecture, not a product Leverages existing assets in a loosely-coupled manner Standards are critical for success : WS-*, XML, RSS… Web services makes service orientation practical and drives broad industry interoperability Primary benefit centers around business agility SOA represents an enabler for faster process change, greater business insight and competitive advantage, and the creation of a new generation of dynamic applications.

5. Mainframe Systems GUI-based applications E-business push – focused on Integration SOA, connected systems Browsing, HTTP based Purpose driven – homepages, IM Wiki, Blogs, RSS Digital LIfestyle Research/ University applications

6. Reduced Paper Records by 70% Improved patient care Real time customer integration Enabling business experimentation CommSee: 30k users, 100+ apps Primary branch experience World-wide IT support for 400k+ users Increases productivity, reduces deployment time by 83 percent IDD: 45% decrease in training time; 9x ROI; Drive up average margin per sale; reduce call duration by 10%

8. Data Legacy LOB Packaged Apps Trading Partners DataLegacyLOBPackaged Apps Trading Partners Expose Service enablement

9. DataLegacyLOBPackaged Apps Trading Partners

10. Compose Orchestration and Workflow DataLegacyLOBPackaged Apps Trading Partners

11. Consume Productivity/Innovation Packaged Apps Devices and People Web 2.0 Portal DataLegacyLOBPackaged Apps Trading Partners

12. Tooling Management DataLegacyLOB Packaged Apps Trading Partners Packaged Apps Devices and People Web 2.0 Portal Security

13. Development of Business Processes Develop new composite processes from reuse of existing systems Deployment of Highly Distributed Processes Intuitive end-user task interaction thru Office Interaction with Collaborative Processes Effective Management and Control of Distributed Processes Business Process Modeling and Documentation Visual Design of Electronic Forms Visual Design of Collaborative Applications Real-time Tracking of End-to-end Business Process Performance Management Visibility into Business Process Performance Real-time Process Optimization “People- Ready Processes”

14. Improved Employee Productivity Enhanced Business Decision Making Stronger Connections with Customers and Suppliers

15. Brittle, disparate applications and platforms Standards-based, flexible business applications More adaptive application platform driving core applications and business processes Fully service- oriented, dynamic application platform Cost Center More Efficient Cost Center Business Enabler Strategic Asset The APIO journey will increase agility and visibility throughout the IT lifecycle Enabling IT to advance the business through IT innovation

16. Summary Look for opportunities to solve business problems while building SOA infrastructureLook for opportunities to solve business problems while building SOA infrastructure Apply the Expose, Compose and Consume model to utilize existing IT assets within SOAApply the Expose, Compose and Consume model to utilize existing IT assets within SOA Consider the APIO model as a longer term direction for SOA applicationsConsider the APIO model as a longer term direction for SOA applications

18. Innovation Roadmap Beyond 2005/06 2007