1. Confidential: 09282001.SOFHA.Seybold Slide 1/6 SOFHA Product Solutions: Database Print Manager Seybold Conference SOFHA USA Sales and Support Office Irvine SOFHA Asia Sales and Support Office Tokyo SOFHA GmbH Corporate Headquarters Berlin, Germany SOFHA GmbH 2001 20 Year Anniversary

2. Confidential: 09282001.SOFHA.Seybold Slide 2/6 Berlin, Germany HQ & Development Tokyo, Japan Sales & Support Irvine, CA Sales & Support SOFHA Company Overview Background History  20 yrs. development experience  Founded in West Berlin, Germany  OEM workflow applications  First POD solution in 1992  Production & office products  Adobe co-developer since 1994  3 yrs. to develop DocuFLOW ® Year 2001 Highlights  Launched Database Print Manager (DPM)  Shipped DPM in Europe  Shipped DocuFLOW:  Print workflow  Scanning workflow

3. Confidential: 09282001.SOFHA.Seybold Slide 3/6 DPM Description  Document personalization Variable data application  Std. office apps. E.g MS Word  Std. database apps. E.g MS Access Versus MS Mail Merge  Complex documents/large quantity Database Create & preview VDP job using SOFHA’s Database Print Manager Template & data merged & printed Direct Mailing To web site visitor Enter data www.Realestate.com Name Address Preferences Direct Mailing  Basic user steps: Create database Create document template Merge data and print

4. Confidential: 09282001.SOFHA.Seybold Slide 4/6 DPM Market Applications  Personalization Market: Direct mailings & promotions u 5,000 to +250,000 pieces Transactional statements u Financial, insurance, invoices  Target markets: Print for pay, small & corporate business  Kinkos, real estate, car dealers, grocery stores n Other Delivery methods: Internet Personalized email  Formats: PDF, HTML and XML Direct mail front side Direct mail back side Example

5. Confidential: 09282001.SOFHA.Seybold Slide 5/6 Personalized Print Benefits  ROI better on short runs 250% - 350% better response* Lower cost per response  Print on demand Utilize digital output devices Quick turnaround Lower inventory costs  Modest learning curver Digital Color Copier 6% Response Rate Offset Press 2% Response Rate 10,000 50,000 100,000 Quantities: $2.50$7.16 $2.46 $1.79 $2.50 * PODi Study Sept 2001

6. Confidential: 09282001.SOFHA.Seybold Slide 6/6 Using Adobe PDF  Why use PDF PDF form is editable Open to mapping tool to analyze document  How we use Acrobat & PDF format Create template using std. apps. E.g. MS Word plug in Convert template into PDF file & launch DPM Graphic and text substitution Preview and edit in PDF in DPM