1. Super Scopes

2. Magnascope Product Design

3. Ovascope Design & Layout

4. Product Design & Procedure

5. Basic Needs For Product Growth  The company would need some type of headquarters or base of operations for the planning and marketing of the product.  The company would also need a sizable workforce to produce, market, and manage the product.

6. Model Company: Karl Storz  Karl Storz is the leading Endoscopic Research & Manufacturing Company.  They have many offices worldwide, including their HQ in Tuttlingen, Germany.  Karl Storz employs hundreds, nearing a thousand strong workforce

7. Manufacturing Information For Magnascope  One unit takes around 100,000 man- hours to produce  An employee at Super Scopes works for 2,000 hours a year  It takes 50 employees to finish 1 unit in 1 year

8. Five Year Outlook For The Magnascope  Over the first years of operation, the would need to be patented, approved by the FDA, and invested in by leading medical instrument manufacturers.  Over the 1 st year, a workforce of over a hundred employees would be necessary for marketing, management, research, and manufacturing.  A HQ should be established at this point.

9. Five Year Outlook For The Magnascope  From the next 2 to 3 years, the company’s workforce would need to double and possibly triple to be able to compete in today’s recessive economy.  Branches of the company should garner a considerable workforce as they spread along the country.  Many medical suppliers would have to carry the product in their catalog.  International marketing should begin if it is deemed possible to broaden the market of the product.

10. Five Year Outlook For The Magnascope  In the 4 th & 5 th years of operation, the company should now include a workforce of well over a thousand and be a major force in the endoscopic field.  Since the product is innovative in the sense that it is the most minimally invasive ovarian surgical procedure, it would probably affect the endoscopic market place as the dominant force in ovarian surgery.

11. Manufacturing Results  In Super Scopes first year run it will produce 2 Magnascopes  The 2 nd year of operation will yield 4 units  In the 3 rd year of manufacturing Super Scopes will produce 6 units  The 4 th year will end in the production of 10 Magnascopes  The 5 th year of Super Scopes operation will produce 20 units.

12. Overview Of Product: First Five Years Nearing a hundred strong workforce, in first year of operation. Size of company greatly increases, doubles in size, in 2 nd and 3 rd years of operation. The company establishes itself as a major player in the endoscopic field, with its flagship product. The 4 th & 5 th years of operation, bring the company to the spotlight as one of the top endoscope developers for ovaries and the company begins to diversify its products with new ideas. The company is successful and is established as a growing medical equipment innovation company.

13. Magnascope Workforce Projections (number of employees at the end of each year) #Of Employees#Of Employees

14. Success of Product & Company  After 5 years, the company and product will have gone through many changes and many innovations.  If everything goes as planned, the product will likely become a great success!