1. © 2009 Eyeblaster. All rights reserved Digital Campaigns Ross McNab | Director of Business Development | October 2009 Simplify

2. © 2009 Eyeblaster. All rights reserved ? spend with your ad server do you how much time

3. © 2009 Eyeblaster. All rights reserved Ad Serving Multiple Sources of Data Too much data, not enough time Getting Campaigns Live Too Much Excel Trafficking Fatigue Publisher Specs Campaign Performance Delivery ComplexAnalytics Agency Profitability CrossChannel Measurement No Time For Strategy Little Time for Optimization Reporting Not User Friendly

4. © 2009 Eyeblaster. All rights reserved more less more

5. © 2009 Eyeblaster. All rights reserved The first step is to admit… Inflexible Technology Dysfunctional Campaign Process Analytic Complexities problem …we have a

6. © 2009 Eyeblaster. All rights reserved Things are harder than they should be.

7. © 2009 Eyeblaster. All rights reserved ?

9. Spent Interviewed

10. © 2009 Eyeblaster. All rights reserved

11. Streamlined Ad Serving Campaign set-up & measurement done faster & smarter

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13. Process Guide Universal Serach Filters Bookmarking Preview “ Five Clicks Into One

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15. Preview multiple ads at once Instantly QA ad Collaborate with others Preview That Gives You the Whole View View ad info

16. © 2009 Eyeblaster. All rights reserved

17. Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads Hundreds of Banners, Only One Step

18. © 2009 Eyeblaster. All rights reserved Difficulty:

19. © 2009 Eyeblaster. All rights reserved Instantaneous creative update Switch Text, Content, or Targeting Instantly Allows for quick optimizations and changes Keeps record of any change Keeps production cost down on revisions

20. © 2009 Eyeblaster. All rights reserved Difficulty:

21. © 2009 Eyeblaster. All rights reserved One-click screenshots of live ads delivered in PowerPoint! “Oh Wow!, Damn! We’ve been dreaming about this” - Liquid Advertising Automated Screenshots

22. © 2009 Eyeblaster. All rights reserved Streamlined Ad Serving Smart Versioning Advanced Preview Quick Access Tools Mass Creation of Standard Banners Rich/Standard Optimization Workshop for Flash Universal Tag Excel Based Trafficking Automatic Optimization AdSnap

23. © 2009 Eyeblaster. All rights reserved Actionable Analytics Extracting meaning out of piles of data

24. © 2009 Eyeblaster. All rights reserved Difficulty:

25. © 2009 Eyeblaster. All rights reserved Campaign Monitor Analyze behavior throughout campaign in real- time Optimize on-the-fly Monitor status - delivery, performance, set-up, & more

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27. 1-Click PowerPoint Full summary of campaign metrics Customizable content Complete with tables and graph

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29. Report on Actual Behavior Purchase or Convert Visit the website View the standard ad

30. © 2009 Eyeblaster. All rights reserved Path to Conversion Analysis Conversion Sources PublisherAdsPlacementAd SizesCreative Analysis Type Average Point in Path ROI over the entire path ROAS over the entire path Total Occurrences in Path Total Conversions (entire path) Click to Conversion Rate Use impact rates to establish benchmarks for publisher optimization Identify areas of opportunity or trouble, along the path that might effect overall performance Use data towards future strategy in ad seuencing or delivery 100% 20% 50%

31. © 2009 Eyeblaster. All rights reserved Actionable Analytics One click reporting Report Generator Data Feeds Service Plug-in for Excel Custom Report Builder and Service Campaign Monitor

32. © 2009 Eyeblaster. All rights reserved Open Workflow Advanced tools and processes that work with you

33. © 2009 Eyeblaster. All rights reserved Difficulty:

34. © 2009 Eyeblaster. All rights reserved Search and Display Working Together Manage and measure search and display from the MediaMind interface Instantly integrate with most bid management tools or search vendors Automatice and accurate de-duplication of coversion data Pinpoint impact and analyze touchpoints between search and display StandardSearch Rich Media

35. © 2009 Eyeblaster. All rights reserved Validate Display Spend with Search 7x Display Only; 3x Search Only Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Lift in Site Visits Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007 Increases in average order size Display onlySearch onlySearch & Display Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006

36. © 2009 Eyeblaster. All rights reserved Difficulty:

37. © 2009 Eyeblaster. All rights reserved Rotate your rich and standard ads, as well as messages to ensure the best user experience Set to auto optimize by any metric Frequency cap by time, placement, and day-part Targeting and Sequencing Control the sequence,rotation and frequency of your ads

38. © 2009 Eyeblaster. All rights reserved

40. Integration Partners Site Analytics Planning & Buying Bid Management Trading platforms …

41. © 2009 Eyeblaster. All rights reserved Open Workflow Channel Connect for Search Channel Connect for Mobile Targeting & Sequencing Billing Connect API Global Campaign Management

42. © 2009 Eyeblaster. All rights reserved

43. A Global Solution Hong Kong Singapore K. Lumpur Taipei Bangkok Tokyo Guangzhou Beijing Haidarabad Lahore Athens Rome BucharestMadrid Amsterdam Hamburg Paris Portugal Houston Boston Los Angeles San Francisco Dallas São Paulo Cape Town Mexico City Chicago Sydney Tel Aviv London New York Vanessa Keller Manager Campaign Execution, NY Kamalan Moodley Team Leader Client Service, UK Guy Meiri Software Engineer 2 nd Tier Support, Israel Adrian Lee Team Leader Account Management, Australia

44. © 2009 Eyeblaster. All rights reserved Open Workflow Actionable Analytics Streamlined Ad Serving Advanced Targeting/ Sequencing Global Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Rich/Standard Optimization A Robust Solution

45. © 2009 Eyeblaster. All rights reserved by

46. © 2009 Eyeblaster. All rights reserved mediamind.eyeblaster.com email: ross.mcnab@eyeblaster.com phone: +1 646 202 1328 @eyeblaster @creative_zone More Information