1. PUBLICATIONS UPDATE 3/16/10

2. PUBLICATIONS COMMITTEE Scope includes: –Regularly scheduled documents in print and/or electronic format –Annual reports, progress reports, newsletters, e-newsletters and magazines

3. SWOT Analysis for Publications STRENGTHS Engaging and well-liked Tell the NC State stories; promote pride Good quality and award winning, esp. top-level pubs Promote the NC State brand; many follow Brand Book Reach a wide and diverse audience

4. SWOT Analysis for Publications WEAKNESSES Too many Varying quality Lack of success measure; goals/purpose unclear Don’t understand the audience Duplication of effort Planning and organization Preaching to the choir

5. SWOT Analysis for Publications OPPORTUNITIES Savings; potential cost sharing Educate Administration Create support/training network Leverage new/different media Ning Peer review Creative Services New leadership

6. SWOT Analysis for Publications THREATS Budget reductions; increasing materials and postage cost Assumptions regarding electronic vs. print costs Our audience may be overwhelmed Decentralization Lack of support for Brand Book and best practices

7. BRAND BOOK YES! “Give it teeth!” Continue to build awareness

8. PUBLICATIONS AUDIT What is going out and who is getting it? Committee will handle collection of actual pubs External vendor will conduct survey and compile data Information to be collected will include, but is not limited to: title, dept., primary contact, circulation, target audience, frequency, who creates, cost (refined), quantity, format…

9. GOALS Develop best practices Create network of resources Justify and rethink procedures; self-assessment Investigate ways to measure what success looks like Annual review of pubs, seminar, critiques, Brand Book