1. Strictly Confidential, © by Out There Media GmbH Mobile Advertising There is something going on....

2. Strictly Confidential, © by Out There Media GmbH

3. 2000 Razorfish 2002 Vizzavi 2003 Vodafone live! 2007 Vodafone MediaSolutions! 2010 Out There Media BVDW – Section Mobile – German Chapter of MMA 2007 Project Manager Audience & Reach 2007 Head of Mobile Marketing 2008 Board of MAC – Mobile Advertising Circle Board Member of M.LOVE ROADMAP TO MOBILE

4. Strictly Confidential, © by Out There Media GmbH ADVERTISING TODAY: WHERE MOST OF $’s GO…

5. Strictly Confidential, © by Out There Media GmbH ADVERTISING TODAY: WHERE MOST OF $’s GO…

6. Strictly Confidential, © by Out There Media GmbH …AND THERE ARE GOOD REASONS WHY… There is a comfort zone built around these media…they are tried and tested! Planners and Buyers understand them…their value, what to expect & therefore they can’t make a mistake! However all of these media only allow the brand to be found by the audience… …isn't it about time we found a way to engage the audience directly?

7. Strictly Confidential, © by Out There Media GmbH …BECAUSE THE AUDIENCE IS CHANGING… …and with all of these media, you can put your brand where you think your audience might be…

8. Strictly Confidential, © by Out There Media GmbH …but isn't it about time we found a way to engage directly and stick with them wherever they go?

9. Strictly Confidential, © by Out There Media GmbH Effortless style by Brylcreem! Tell us how you wear your hair to get a fuss free styling tip. 1.Smart 2.Messy 3.Somewhere in between? Reply 1/2/3 Reply 3 YES IT IS, BUT NOT QUITE LIKE THAT…

10. Strictly Confidential, © by Out There Media GmbH MOBILE ADVERTISING FORECASTS VARY! Strategy Analytics: - includes all internet browsing via mobile handsets - excludes SMS revenues not generated by internet based alerts Juniper: - excludes all handset browsing to websites that are not mobile specific Note: Currency in $ as this is the original currency for these forecasts.

11. Strictly Confidential, © by Out There Media GmbH Page 11 |09.09.09 | Mobile Marketing Forum

12. Strictly Confidential, © by Out There Media GmbH Get up Radio TV Newspaper Mobile Way to work Radio Newspaper Mobile At Work Internet Mobile After Work Magazins Newspaper Radio Mobile At Home TV Internet Magazins Mobile MorningForenoonAfternoonEvening INFORMATION NEWS ENTERTAINMENT Sources: Asahi shinbrun, Paperview Group, PubliGroup Mobile is within arm’s reach 80% of the day! MOBILE AS A MASS MEDIA

13. Strictly Confidential, © by Out There Media GmbH

14. THE APP EXPLOSION

15. Strictly Confidential, © by Out There Media GmbH BMW Z4: 1million downloads within a few weeks BRANDED APPS

16. Strictly Confidential, © by Out There Media GmbH BRANDED APPS Coke: 1million downloads within a few weeks

17. Strictly Confidential, © by Out There Media GmbH