1. Ministry of sound

2. PESTEL Analysis: Political:
trying to build a drug-free safer and cleaner environment.
Economic:
1. club economic boom within 10 years, Palumbo
build an empire of £150m.
2.build a distinctive logo to related the club to
business.
Social:
1.dance culture is raw and disrespectable among
people.
2.society related club culture to drugs.

3. PESTEL Analysis: Technology:
1.invested heavily in club facilities and sound
equipment.
2.sell branded DJ equipment and offer branded
mobile phone games.
3.encompassing radio, touring and record compilation.
Environment:
clubs used to reminds people of drugs and
violence, ministry of sound team aim to establish
a drug-free world. international arm help.

4. PESTEL Analysis: Legal:
Bangkok’s Ministry of sound closed after a change in local laws restricted late-night attractions.

5. Opportunities & threats in 2004:
Ministry of sound owns a distinctive logo, which have large potential in merchandising, like clothing, customer hi-fi products.
Put club music on the webs or radios.
Chances to do ‘strategic alliance’.
Offer branded mobile games.
Have the ambition to have a club in every big city in the world.
Threats:
Dance music going out of fashion.
Live music audiences growing.
Young people who wanting to be cool will not want to buy into that.

6. Critical success factors:(CSF’s)
Build a healthy club environment.(drug-free, no violence)
Make a distinctive club brand(logo) for business.
Develop an brand of this club.
Apply high technology in practice(hi-tech equipment & high quality DJs).
Put their music on website or radio channel.
Start to sell branded DJ equipment and offering branded mobile phone games.