1. How to design, and extend, great content experience: A culinary, somewhat cautionary, tale Water, Lands and Ecosystems-ILRI Blogging Workshop ILRI Nairobi 21 March 2014 Susan MacMillan  ILRI Public Awareness

2. Prepare 6 ingredients Branding Appetizing Digestible Nourishing Mobile Lasting

3. Branding

4. Make it BRANDED Colour Pictures Style guide Blog guidelines Categories/tags Workflows

5. Appetizing

6. Make it APPETIZING Pretty setting Tasty nibbles Pithy headlines Arresting pictures Engaging captions Punchy quotes ‘Display text’ Spot colour

7. Digestible

8. Make it DIGESTIBLE Arresting facts Memorable quotes Trenchant summaries Embedded videos Witty remarks (Parenthetical remarks) Symmetries / Poetries Jargon/acronym free

9. Nourishing

10. Make it NOURISHING Tell stories State facts Read others Link others Quote others Credit others Make it personal Make it new End it well

11. Mobile

12. Make it MOBILE Email iPads / Tablets iPhones Smart phones Dumb phones Websites Radio / TV

13. Lasting

14. Make it LASTING Twitter Tumblr LinkedIn Facebook Google+ Website Enews Storify RebelMouse

15. Acknowledgments ILRI KMIS / Angela Nekessa, Ben Hack ILRI bloggers / Paul Karaimu CGIAR, WLE / Abby Waldorf

16. THANK YOU

17. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI. better lives through livestock ilri.org