1. By: Ian Nelson Lauren Greenlees Megan Chisick

2. History Started in 1967- with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline Headquarters- Dallas Texas Operates more than 3,400 flights a day Worlds Largest low cost carrier Fleet size of 582

3. Customer Service slogan-If it matters to you, it matters to us Ranked number 1 for lowest customer complaints for all U.S. airlines Fun environment

4. http://www.youtube.com/watch?v=pvdCFYLf_ JI

5. Financial total rev 4.4 billion dollars gross profit 2.48 billion operating income- 385 million stock price $21.20 as of 2/13/14

6. Recent news Went international Reward Credit Card ranked #1 in satisfaction Paired with brewing company

7. Strengths Top customer service- 2 Free checked bags Free internet on flights “Fun” Atmosphere Great staff relations- looks over staff of about 45,000 Largest low-fare airline- 89 destinations Maximizes use of internet and technology for booking Only Boeing 737s fleet

8. Weaknesses Being copied by other airlines Conservative growth tactics- also a strength

9. Opportunities Expansion to other cities International Further improve customer value and satisfaction (like craft beers) Acquisitions- Airtran

10. Threats Recession- decrease in air travel Oil prices Competitors- jetblue Weather related issues

11. Sources http://aviationblog.dallasnews.com/2014/02/milecards-com-southwest-airlines-reward-credit-card-ranked-no-1-in- satisfaction-and-ease-of-booking-awards.html/ http://www.latimes.com/food/dailydish/la-dd-southwest-airlines-just-got-even-friendlier-with-craft-brews- 20140206,0,3215683.story#axzz2tFuMhSfx http://www.latimes.com/business/travel/la-fi-mo-southwest-airlines-goes-international- 20140127,0,2015303.story#axzz2tFuMhSfx http://en.wikipedia.org/wiki/Southwest_Airlines https://www.southwest.com/html/about-southwest/ http://finance.yahoo.com/q;_ylt=AnRI3ndHVQ3IWdnazitm0gmiuYdG;_ylu=X3oDMTBxdGVyNzJxBHNlYwNVSCAzIE Rlc2t0b3AgU2VhcmNoIDEx;_ylg=X3oDMTBsdWsyY2FpBGxhbmcDZW4tVVMEcHQDMgR0ZXN0Aw-- ;_ylv=3;_ylc=X1MDMjE0MjQ3ODk0OARfcgMyBGZyA3VoM19maW5hbmNlX3dlYl9ncwRmcjIDc2EtZ3AEZ3ByaW QDBG5fZ3BzAzEwBG9yaWdpbgNmaW5hbmNlLnlhaG9vLmNvbQRwb3MDMQRwcXN0cgMEcXVlcnkDTFVWLA RzYWMDMQRzYW8DMQ-- ?p=http%3A%2F%2Ffinance.yahoo.com%2Fq%3Fs%3DLUV%26ql%3D0&type=2button&fr=uh3_finance_web_gs &uhb=uhb2&s=LUV http://www.youtube.com/watch?v=pvdCFYLf_JI