1. The New Media Landscape: Issues, Trends & Challenges or Why Media Execs Don’t Sleep Anymore Beth Comstock President Integrated Media NBC Universal

2. 2 Media Consumer: 1957

3. 3 Media Consumer: 2007

4. 4 31% of daily media use is multi-tasked 12 hours of daily media use in 9 hours! 9 hours of daily media use compares with: 7.6 Hours Sleep 9.1 Hours Work “Continuous Partial Attention” Source: Linda Stone, Attention: The Real Aphrodisiac / ETech Keynote, March 7, 2006

5. 5 2007 Technology Ownership & Growth Household Penetration % and Percent Growth +38% +4%+22% +16% +14% +21% +59% +48% +2% +17% +4% +7% +0% +6% Sources: NBC Internal estimates, Dec06; NCTA Jan 07; IDC, March 2006; Forrester, July 06; Jupiter, May 06; Veronis Suhler, 2006; Nielsen Media Research, 2006; m:metrics, March 2007; Kagan, 2006; Magna Dec. 2006; eMarketer Nov. 2006, March 2007 40% +3% +200% +58%

6. 6 “Can’t Live Without…” Gen X 63 39 41 35 5 5 9 Gen Y 33 64 47 12 20 21 1 Boomers 62 23 33 52 8 4 4 PC/Laptop Newspapers/Mags/Books Portable Music Player Video Games DVR/TiVo TV Cell phone Generations Attitudes Towards Media Technology

7. 7 Growth of Streaming Video Source: comScore Video Metrix report, Flash video not available until July 2006 Total Streams (billions) Unique Streamers (millions)

8. 8 Consumers more in control Video liberated Mobility valued over quality Hyper-localism….hyper-iteration Web 2.0 makes way for 3.0 Asian marketplace… a connected society Mobile and gaming on the verge Ubiquity… Utility... Unification… Understanding Digital Consumer Trends

9. 9 Marketing is not a monologue… it’s a dialogue

10. 10 Hypothesized Consumer Segmentation Life Managers An efficient tool to help me get things done. Info Hounds Water-cooler talk - I want to be the first to know Connectors The internet helps me to share with my friends and keep in touch with my family Self Expressers The internet offers me the podium to speak up and speak out, about things I care about that might be unpopular. Creators The internet gives me a limitless canvas to bring to life ideas and platforms. Escapists Get out of my self, go to another world.

11. 11 Know viewers so well, we serve content they don’t even know they like yet… a world where content follows the viewers The Vision

12. 1 3 2 Be completely consumer-centric Gather insights at every step Create unique experiences that are right for the medium Three Rules for Engaging the Viewers

13. The Power of Community & Consumer Centricity: iVillage Social Networking Groups

14. The Digital Experience Tour (DEX)

15. 15 The Ultimate Search for Bourne

16. Interesting times demand that we be interesting….