1. Review of Target Marketing Pick any category of Product ▫Oil ▫Golf Clubs ▫Video Games ▫Bicycle ▫Hair Spray ▫Etc. List one BRAND that meets UP and coming families needs List one BRAND that meets TOP Rung needs EXAMPLE MOTOR OIL Quaker State is geared towards families because of it’s High Protection abilities Valvoline Full Synthetic is geared towards Top Rung because of it’s premium features and high expense

2. PART 3: Role of Promotion New Products /Customers Used to inform prospective customers Used to persuade prospective customers that their product is a better choice. CityKittyAD CityKitty-Shark Tank Customers who have purchased Reinforces their product decision. Reminds them how it meets their needs.

3. Role of Promotion Mac vs pc (what’s their message?)Mac vs pc Iphone, iphone, iphone4gIphoneiphoneiphone4g Ipod nano, nanoIpod nanonano At your Table…What are three similarities between these commercials? What are three differences with these commercials?

4. Selecting Promotional Methods Businesses select promotional methods based on 3 factors: 1.Who are the prospective customers? -How many? A Lot: TV A little: Golf World Mag. - Where are they located? City: TV, Billboard Country: Radio -What information sources do they use?

5. Selecting Promotional Methods 2. What is the Message? 3.What is the Budget for the Promotion? Low: go for publicity…interviews, newspaper articles High: TV Ads, Billboards...

6. Promotions Activity Flip back to page 19-20 in packet Your group will be assigned a Target Using the following media options, tell us how you would “reach” this group to promote your new fitness club. 3 Promotions Channels ▫Justify each Create your Message of your ad?