1. 1 Charting a Way Forward Making the Case for the Value of Performing Arts Presentation in Canada

2. Presentation and Workshop 1:30 – 1:50 pm Welcome & information sharing 1:50 – 2:00 pm Questions and comments 2:00 – 2:45 pm Small group work on various topics 2:45 – 3:00 pm Coffee break sponsored by TMB 3:00 – 4:15 pm Report back & plenary discussion 2

3. August 2012 - CITT With financial support from / Partenaires financiers :  Presenters & Presenting Networks / Diffuseurs et les réseaux de diffusion  Canada Council for the Arts / Conseil des arts du Canada  Government of Ontario / Gouvernement de l’Ontario  Ontario Arts Council / Conseil des arts de l’Ontario  Government of Nova Scotia / Gouvernement de la Nouvelle-Écosse Highlights - Interim Report of Findings (Year 1) www.valueofpresenting.ca

4. Activities Research LiteratureHistoryInterviews Survey of Presenters Survey of Canadians Dialogue 11 sessionsOnline input Interim Report & Supplements Explore and Engage WebinarsWorkshopsStoriesInsights Report 4 Year 1Year 2 Continuing Evolution

5. Published Findings and Resonance Interim Report of Findings (May 2012) Supplementary Reports  Francophone minorities in Canada  Rural and Northern Presenting  Aboriginal Presenting  Dance attendance Possible additions – Demographics – Festivals – Theatre – Music/Classical 5

6. Understanding Value Attendance  Benefits 6

7. Breadth and Depth of Professional Performing Arts Attendance in 2011 7 1 14% 75% 25% 2 to 4 33% 5 to 11 21% 12+ 7% Attended last year Ever attended 86% 14% F r e q u e n c y

8. Live performance is important to Canadians 8

9. High media-based viewing augments live performance; does not replace it 9

10. Frequent attenders engage more across media. Non-attenders watch, too. 10

11. Presenters undertake many kinds of partnerships  Community benefits 11

12. Audiences Communities Performing arts eco-system 12 Presenter Funder Non-arts sectors Agent Creator Producer Venues Creator Non-arts sectors Funder Agent Producer Presenter Venues

13. Partnerships very important to presenters Promoting partnerships beyond putting logos on posters – Key messages for advocacy locally – Valuing this aspect of the work within own organizations – Learning how to report on the benefits/impact s of partnerships 13

14. Presenters at the heart of partnership 14

15. Canadians recognize contributions to communities, quality of life and well-being 15

16. Who benefits? Canadians recognize strong community benefits of live, professional performing arts Especially true for – non-attenders 32% community;24% individual – people in smaller communities 34% community; 24% individual 16

17. Canadians think arts facilities are important Good quality of life and well- being for residents (66%) Strong sense of pride in community (61%) Economic development (59%) Better understanding between cultures (48%) Greater community safety through increased activity at night (31%) 17

18. Similar top community benefits identified What do you think that the main benefits of having performing arts presentation in the community are? (Up to 3) As a performing arts presenter, what do you consider the top 3 benefits of your organization to your community? (Up to 3) Canadians (N = 1,031) Presenters (N=288) Brings energy and vitality to community 42% Stronger sense of community identity or community belonging 76% Improved quality of life and well-being of residents 38% More creative community 52% Stronger sense of pride in community (22%) + Stronger sense of identity to community (15%) 37% More creative community 37% Improved health and well-being of individuals and families 30% Greater economic development in community 32% Better understanding between cultures 29% Better understanding between cultures 19% Increased cross-sectoral collaboration (e.g., business, culture, social services) 27% Increased partnerships between different organizations in the community 12% Greater economic development 26% Better ability to attract and keep skilled workers in the community 10% Higher civic engagement 22% Raising public issues and generating public discussion in the community 8% Greater safety through increased activity at night 4% Better capacity to attract and retain skilled workers 9% 18

19. QUESTIONS AND COMMENTS 19

20. Thank you! Merci! Canadian Institute for Theatre Technology L’Institut canadien des technologies scénographiques 20 With financial support from / Partenaires financiers :  Presenters & Presenting Networks / Diffuseurs et les réseaux de diffusion  Canada Council for the Arts / Conseil des arts du Canada  Government of Ontario / Gouvernement de l’Ontario  Ontario Arts Council / Conseil des arts de l’Ontario  Government of Nova Scotia / Gouvernement de la Nouvelle-Écosse