1. Color Concepts Introduction to basic color concepts

2. Color Associations If one says “red” and there are fifty people listening, it can be expected that there will be fifty reds in their minds. And… all these reds will be very different. Colors present themselves in continuous flux, constantly related to changing neighbors and changing conditions. Josef Albers Artist, visual theorist, and educator, from Interaction of Color, Yale University Press

3. Color Systems Subtractive color space – CMYK color system Additive color space – RGB color system Ford, Janet L. http://www.worqx.com/about.htmhttp://www.worqx.com/about.htm

4. Color Associations Color Psychology: the study of the emotional and behavioral effects produced by colors Color communicates Color Symbolism Cultural - western culture, eastern cultures, African (zulu beads), etc. Color Therapy http://www.princetonol.com/groups/iad/lessons/middle/color2.htm

5. Color Associations Red: stimulates brain wave activity, increases heart rate, blood pressure (love, passion, anger) Blue: calming, lowers blood pressure, openness, intelligence, faithful (water, sky, air) Conveys a sense of stability (corporate) Yellow: energizes, relieves depression, improves memory (Active and visible: taxi, bus, caution signs) Orange: energizes, active Green: soothing, relaxing mentally & physically, soothes depression anxiety, nervousness (Nature, growth, freshness, hope) Black: self-confidence, power, elegance, strength White : clean, perfect, light, pure

6. Color

12. Color Temperatures Warm Colors Ford, Janet L. http://www.worqx.com/about.htmhttp://www.worqx.com/about.htm

13. Color Systems Primary ColorsSecondary Colors Tertiary ColorsComplementaryAnalogous Ford, Janet L. http://www.worqx.com/about.htmhttp://www.worqx.com/about.htm

14. Color Schemes Monochromatic ComplementarySplit-ComplementaryDouble-Complementary AnalogousTriad Ford, Janet L. http://www.worqx.com/about.htmhttp://www.worqx.com/about.htm

15. Color Schemes Analogous

16. Color Schemes Complementary

17. Color Schemes Complementary Complementary Colors next to each other Simultaneous Contrast Vibrating Boundaries

18. Color Combinations Achromatic color scheme (without color) http://www.subtraction.com/

19. Color Schemes Audience??

20. Color Schemes Navigation

21. Color Schemes

24. Resources Kuler by Adobe Labs http://kuler.adobe.com/# http://kuler.adobe.com/# Design Melt Down http://www.designmeltdown.com/default.aspx http://www.designmeltdown.com/default.aspx Colourlovers http://www.colourlovers.com/ http://www.colourlovers.com/ worqx.com http://www.worqx.com/about.htm http://www.worqx.com/about.htm