1. Review: Saving & Investing (Part 1) Lending Investments ◦ Checking Accounts ◦ Certificate of Deposits ◦ Bonds Ownership Investments ◦ Real Estate ◦ Stocks ◦ Mutual Funds/ETF’s

2. Review: Saving & Investing (Part 1) Explain the relationship of Risk/Reward. Explain why the relationship is this way.

3. Review: Saving & Investing (Part 1) Inflation Good Market = ◦ Bull Market Bad Market = ◦ Bear Market Bear Market

4. Investing in Stocks Personal Finance

5. Objectives Understand the stock market's function for both owners and investors Understand what drives prices up and down Recognize and apply the concepts of ◦ Earnings Per Share (EPS) ◦ Price/Earnings Ratio (P/E) ◦ Factoring growth in the valuation of a company

6. Meet Velma Velma owns a small cupcake shop Velma makes a profit of $5,000 a year Business is growing, but she needs cash to expand

7. Velma’s Options Loan from a Bank Issue Bonds ◦ Borrow from Investors Find Private Investors Find Public Investors

8. Velma and Daphne Velma needs to borrow money Daphne has money to lend

9. Velma and Daphne Velma Gets a Loan from a Bank Pays 7% Business Loan Daphne Puts Her Money in Checking Account or CD Earns 1%-3% in Interest 7%2%

10. Velma and Daphne Velma Issue Bonds Pays 6% to Investors Daphne Invests in a Bond Receives 6% Interest

11. Velma and Daphne Velma seeks private investors Family Friends Business People Daphne wants to buy 50% of the company Velma’s Company makes $5,000 a year Daphne wants half the profit ($2,500)

12. How Much Should Daphne Pay? If Daphne wants 50% of the business, how much should she pay Velma? What is Velma’s business worth?

13. Shark Tank

14. Issuing Stock- Going Public Allows public to invest in Velma’s company Issue shares to investors Profits are shared among investors

15. Public vs Private PrivatePublic Does not need to disclose ◦ Revenue ◦ Profits ◦ Expenses ◦ Salary Kwik Trip Menards Festival Need to disclose ◦ Revenue ◦ Profits ◦ Expenses ◦ Salary BP Home Depot Publix

16. What is the Stock Market? Just like a farmer’s market Buy and sell shares of stock in public companies Companies recognized by Ticker Symbols ◦ SBUXWMT ◦ MCDMSFT

17. Benefits of the Stock Market Owners Raise Money Investors become Owners Allows businesses to grow and expand

18. Why Go Public Velma’s business has grown to 10 stores Wishes to expand to 200 stores Needs to raise money to expand

19. Velma’s Cupcakes Value determined by Wall Street Issues 500,000 shares at $5/share Raises $2.5 million to expand her business Ticker Symbol: VCUP

20. What causes the price to change? After six months: Demand for Cupcakes is High Sales are Growing Profits are Rising VCUP Price: $8.00

21. What causes the Price to Change? After 12 Months: Demand for Cupcakes is Low Economy is Bad Sales are Slowing Profits are Falling VCUP Price $3.00

22. What causes the Price to Change? Supply and Demand High Demand-Low Supply- Price Rises Low Demand-High Supply- Price Falls

23. Total Profit Quarter1$200,000 Quarter 2$350,000 Quarter 3$150,000 Quarter 4$300,000 Total Profit $1,000,000 Number of Shares 500,000

24. Earnings Per Share QuarterProfitSharesEPS Quarter 1$200,000500,000$.40 Quarter 2$350,000500,000$.70 Quarter 3$150,000500,000$.30 Quarter 4$300,000500,000$.60 Year 1$1,000,000500,000$2.00

25. Earnings Per Share EPS = Net Income (Profit) Shares Quarter 1: $200,000 = $0.40 500,000

26. Profit Equation Total Revenue -Total Expenses Total Profit Velma’s Cupcake Revenue$3,000,000 Velma’s Cupcake Expense$2,000,000 Velma’s Cupcake Profit$1,000,000

27. What’s a Fair Price? Is $8.00 Expensive for VCUP Is $3.00 Cheap for VCUP We don’t know until we look at the P/E Ratio

28. Price to Earnings Ratio Price - Current Share Price Earnings - Earnings Per Share VCUP Price- $8.00 EPS- $2.00 Price/Earning= $8/$2 P/E4

29. Price to Earnings Ratio Not represented in dollars Lower the better High numbers mean a stock could be expensive Look at Competitors

30. Price to Earnings StockPriceEPS PEP$100$5.00 KO$100$6.66 P/E Ratio = Market Value per Share Earnings per Share (EPS) Pepsi P/E100/$5.00= Coke P/E100/$6.66= 20 15

31. P/E Ratio: Pepsi P/E100/$5.00=20 Coke P/E100/$6.66=15 Which has the better P/E ratio? Coke is a better value because the P/E ratio is lower

32. Ways to Profit from Stock Capital Gain Buy 1,000 Shares of MSFT @ $20 Sell 1,000 Shares of MSFT @ $35 $20 (buy) $35 (sell) $15 (profit per share) Profit: 1,000 x $15 = $15,000 Buy LOW sell HIGH

33. Ways to Profit from Stock Dividends You own 200 Shares of Nike. Nike pays a dividend of $3/share. Profit: 200 x $3 = $600 Dividends are paid by the company to you for owning shares in the company. Dividends are paid differently based on the company. No profit = No dividend

34. Calculations P/E Ratio = Market Value per Share Earnings per Share (EPS) EPS = Net Income (Profit) Shares EPS = Net Income (Profit) - dividends Shares Profit = Total Revenue -Total Expenses Total Profit

35. Question 1 Jerry's Juice Company has 500,000 shares outstanding Listed below are the quarterly EPS for the company. Q1 $.60 Q2 $.40 Q3 $.75 Q4 $.25 EPS = Net Income (Profit) Shares 500,000/.60 =$300,000 500,000/.40 =$200,000 500,000/.75 =$375,000 500,000/.25 =$125,000

36. Question 1 Jerry's Juice Company has 500,000 shares outstanding Listed below are the quarterly EPS for the company. Q1 $.60 Q2 $.40 Q3 $.75 Q4 $.25 What are the total earnings for the past year? A.$125,000 B.$1,000,000 C.$2.00 D.$250,000

37. Question 2 All other things being equal, it is best to look for a company with a low P/E. True False

38. Question 3 Company A has a lower PE than company B. Company B has a higher EPS than company A. Which choice below represents the best thinking? ◦ A. Company A is a better investment due to its lower PE ◦ B. Company B is a better investment due to its higher EPS ◦ C. This information does not allow for a meaningful comparison