1. Super Bowl Fundraising Event Event planned by Erin Ferris

2. Overview of event  This event will be held on Super Bowl Sunday and will become an annual event.  This year it will take place on February 5 th  Proceeds raised will be donated to Thurston High School to be used for the student programs and technology  The event will take place at Thurston High School and will include food, non alcoholic drinks and viewing of the game.  This will be in partnership with the United Way

3. Sponsor  This event will feature the United Way as the sponsor for this event.  We believe that this organization offers a chance to help those in the community and is a great partner for this event.  We hope this will attract people to support this event.

4. Location  This event will be help at Thurston High School  Rental of the Auditorium, Auditorium entrance, concession stand and parking will allow for the party.  The Auditorium can hold around 700 people but ticket sales will be limited to 500 so that people came move around and enjoy the space

5. Catering  Food will be included in the cost of the ticket in order to streamline the costs and money management.  Catering will be done by Pot Belly Sandwich works.  Each person will get a sandwich, salad, chips, cookie and unlimited drinks  Tickets will be given out to make sure everyone gets their food

6. Logistics  The game will be shown live in the Auditorium on the big screen over the stage  Additional viewing will take place in the entrance area on the TV out there  No food or drink can be taken inside so tables and chairs will be set up in this area.

7. Costs  Facility Rental  Rental costs will be planned at $2500 for the event. At 500 people that means the cost per person is $5.  Food costs  $8.50 per person for the food and $0.50 per drink (assuming 4 per person)  Total cost for food/drink will be $10.50 per person  Overhead costs (such as unexpected things) will be $2.00 per person

8. Giveaways  Door Price of 1 iPod Touch (value $199-- $0.40 per person)  Noise Makers and things to wave for each person ($1.10 per person)  Pom Pons  Pennant flags  Blowing noise makers

9. Resources  http://southredford.net http://southredford.net  www.potbelly.com www.potbelly.com  www.unitedway.org www.unitedway.org  www.apple.com www.apple.com  www.orientaltrading.com www.orientaltrading.com

10. Background for Project  When going into Marketing there are many different areas that one can specialize in.  There is the creative standpoint which deals with making and creating the ads  There is the account management side which involves decisions and planning on where/how to advertise.  This area also is involved in Marketing Events- often referred to as Event Planning

11. The Assignment  You are doing to plan a fundraising event surrounding Super Bowl.  The decisions you make are yours.  You need  A plan (overview)  Including who are you raising money for and why  How many people will attend? How did you come up with this number?  A partner/Sponsor  A location  Food  Giveaways  You must give REAL examples (this example does NOT give the details for this)  Costs  Projections on what will be raised from this event.  You need to use real costs when possible. If you cannot find the real cost of something (like the cost to rent your location), see Mrs. Ferris for the price to use  You need a resource page  You need to remember this is a FAMILY event and cannot have alcohol.

12. Points  Location with information25 pts  Food/Drink with information25 pts  Giveaways with details25 pts  Cost Breakdown10 pts  Resources10 pts  Complete project 5 pts  Total100 pts