1. Speech Planning and Analysis
Public Speaking:
Speech Planning and Analysis

2. OBJECTIVES
Identify the four basic variables of speech planning and analysis
Use situation, purpose, audience, and method to analyze speeches
Use the terms to further understand speech preparation and delivery

3. Situation The when and where a speech is given time and place;
looking into what was happening before, during, after the speech;
the “history” leading up to the speech and the results that followed it;
contains the problem the speaker is addressing

4. Purpose The speaker’s intent;
what he or she wants to accomplish with the audience;
the answer to the question: Why is this speech being given?

5. Audience People intended to hear the speech and respond to it;
Sometimes there is an unintended audience

6. Method
Any of the choices a speaker makes to adapt the message to the audience
Includes word choice, gestures, organizational patterns; proof; quotations

7. Homework for tomorrow:
Bring in a “cool” print advertisement or write down the link for a commercial (so we can share it with the class).

8. SPAM ACTIVITY Break into groups of 3-5
Develop a short skit in which one character has to persuade the group members to do something
Plan the skit using the SPAM model
Following the skit, help the class understand the methods your character used