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Summer reading programs began in the 1890s as a way to encourage school children to read during summer vacation. Today, at least 95% of libraries offer summer reading programs. As of 2010, more kids participated in summer reading programs than played Little League baseball.
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Improved word recognition, vocabulary, fluency and comprehension, syntax, and grammar. Scored higher on standardized tests. Help keep children and the community safe. Encourage family members to get involved with a child’s reading and spend more time together. Creates lifelong users.
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Know your market PSAs and news releases Staff members Bookmarks, website, posters in public places, etc. School visits, coffee shops, comic stores, popular restaurants, etc. for teen marketing. Get creative!
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Gain community awareness and involvement Businesses will donate prizes Educate the public on importance of libraries Foster a sense of community Shows the community that the library cares
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Evers, Tony. "Why Public Library Summer Reading Programs Are Important." Wisconsin Department of Public Instruction. November 22, 2013. Accessed November 22, 2013. http://pld.dpi.wi.gov/files/pld/pdf/slp-points.pdf. http://pld.dpi.wi.gov/files/pld/pdf/slp-points.pdf Fiore, Carole, and Susan Roman. "Summer Reading Programs Boost Student Achievement, Study Says." School Library Journal (November 1, 2010). Accessed November 22, 2013. http://www.slj.com/2010/11/students/summer- reading-programs-boost-student-achievement- study-says/#_. http://www.slj.com/2010/11/students/summer- reading-programs-boost-student-achievement- study-says/#_ Fiore, Carole D. Running Summer Library Reading Programs: A How-to-do-it Manual. New York: Neal- Schuman Publishers, Inc., 1998.
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Michael, Steve Olu, and Elaine Hogard. "Research to Practice Meeting the Challenges in the 21st Century: Marketing Adult Literacy Programs." Ohio Literacy Resource Center. November 22, 2013. Accessed November 22, 2013. http://literacy.kent.edu/Oasis/Pubs/0200- 17.html. http://literacy.kent.edu/Oasis/Pubs/0200- 17.html Morrison, Chrissie. “Transforming a Teen Summer Reading Program.” Young Adult Library Services 8, no. 4 (Summer 2010): 32. Accessed November 22, 2013. Academic Search Complete, EBSCOhost.
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