1. Early Grade Reading: An Initiative to Transform our Community United Way of Greater Kingsport Initiative Update: February 19, 2014

2. Current Initiative Status Establishment of 5-tiered structure Strategy Leadership Team - Monthly Collaboration Share information Support ongoing projects Identify gaps/priorities United Way of Greater Kingsport

3. Early Grade Reading A Greater Kingsport Community Initiative Supported by the United Way of Greater Kingsport Helping Children and Youth Succeed Vision Council Community Vision: 100% of children Proficient or Advanced in Third Grade Reading by 2018 Last Revised 03/18/13 UWGK Steering Team Strategy Leadership In –School Excellence KCSSullivan County After School and Summer Care Excellence KCSSullivan County Parent/Caregiver Engagement KCSSullivan County Community Support Libraries First Book/Imagination Library ChurchesCivic Clubs Company Engagement Networks Members At Large C&Y Vision Council Marketing and Communication Dr. Jubal Yennie, Dr. Lyle Ailshie, Terry Cunningham, Paul Montgomery, Danelle Glasscock Chair: Andy True, KCS Vice Chair: Angela Harris, SCS Lisa BeilharzLora Barnett Vacant Betsy Cooper Suzanne Minga Emily Helphinstine Tanya Foreman UW Communications Team, Lisa Adams, Diana Meredith

4. Initiative Progress United Way of Greater Kingsport YearKCSSCS KCS/SCS Avg KCS/SCS Weighted AvgTN 201151.344.247.846.743.0 201254.247.450.849.845.9 201358.948.853.952.348.8

5. Initiative Areas of Strength Formalization of initiative structure Creation of training modules (online video) and materials Establishment of pilot schools Development of pilot school activities Volunteer recruitment United Way of Greater Kingsport

6. Initiative Area: In-School Excellence Successes/Accomplishments Establishment of project pilot schools Volunteer Reader pilot Focus Areas Increased integration with initiative teams Increased alignment with Initiatives Director Expansion beyond pilot schools Long-range planning Needs Address resource allocation Analyze volunteer reader pilot United Way of Greater Kingsport

7. Initiative Area: After School/Summer Care Excellence Successes/Accomplishments Summer book program celebrations Focus Areas Integration of agencies in UWR Development of continued summer reading programs Needs Clarification of expectations ID reading program in agency organizations Increased integration with other teams United Way of Greater Kingsport

8. Initiative Area: Parent/Caregiver Engagement Successes/Accomplishments Parent Literacy Kits Connection with Family Liaisons at pilot schools Focus Areas Activity saturation at all schools Resource availability/consistency Needs Involvement of all schools Equality of programming at all schools/districts Continued development of literacy kids United Way of Greater Kingsport

9. Initiative Area: Community Engagement Successes/Accomplishments Campaign kickoff Focus Areas Improved community awareness Seek ways to develop organizational partnerships Needs Further development of project awareness/creation United Way of Greater Kingsport

10. Initiative Area: Company Engagement Successes/Accomplishments Increased corporate awareness Pilot company involvement process Focus Areas Increase level of involvement Team formation/development to improve company outreach Identify additional companies Needs Establish a clear direction for corporate participation Develop scope of volunteer opportunities United Way of Greater Kingsport

11. Initiative Marketing Efforts Successes/Accomplishments Brand creation (logo, brand statement) Initiative Launch (community kickoff, Mrs. Haslam) Web presence: http://www.uwaykpt.org/aboutuwr http://www.uwaykpt.org/aboutuwr Focus Areas Enhance strategic communication planning Increase community brand/project awareness/promotion Needs Development of project team/action plan Communication budget United Way of Greater Kingsport

12. Initiative Areas of Focus Community/Brand awareness Overall marketing emphasis Improved interactivity between teams/leaders Clarification of team mission statements Will assist in project selection/monitoring Development of long-range plans (all teams) Improved ongoing working interactions with Initiatives Director Fully integrated understanding of expectations Analysis of resource allocation United Way of Greater Kingsport

13. Early Grade Reading: An Initiative to Transform our Community United Way of Greater Kingsport