1. Food fortification: Public-private sector partnership to address a public health problem
France Begin
ADB-UNICEF Regional workshop on the Role of Non-State Providers in Delivering Basic Social Services for Children
Manila, April 19-20, 2010

2. Food fortification: A shorter road to better nutrition
Require collaboration between the public and private sector
Fortification Regulation
“Market driven fortification” vs “Mass fortification”
“Voluntary” vs “Mandatory”
little evidence that mass fortification can be implemented successfully on a voluntary basis by food producers
Creation of an even playing field through mandatory fortification
UNICEF 2010

3. Private sector: What is in there for me?
Key components of a business case
Create new market and product development
Stimulate innovation
Build positive brand name by improving health & nutrition
Enact cooperate values
Motivate employees
Strengthen community & government relations
Develop a healthy and productive labour force
Contribute to country development

4. Food fortification in the Asia region
Most successful FF prog
Country
Mandatory
Salt iodization
Mandatory wheat flour fortification
Other foods being fortified (M/V)
China
Yes No
Soy sauce
Indonesia
Oil, rice, sugar
Philippines
Vietnam
No*
Fish source
Bangladesh --
India
Nepal
Sri Lanka
* Will be shortly

6. Some lessons learned To achieve USI , focus shifted towards:
Securing political commitment  national legislation
Forming partnerships and coalitions
Quality assurance and enforcement
Involving large scale producers; all types of salt
Including cost of fortification in the routine cost of production and be absorbed by the consumer
Strengthen monitoring system: salt production and quality (iodization), hh use and urinary iodine levels
UNICEF 2010

7. Lessons learned and way forward
Experience with fortification of other foods has been more limited but is expected to increase in future
Food fortification is a key component of nutrition programs
Home fortification – to reach children under 2 years old
Ownership by national public, private and civil society leaders is key to ensure sustainability and success of fortification programs
Document process and lessons learned on these PPP initiatives U