1. Rosenbluth International- A New Way to Compete
By: Tyler Greff

2. Agenda Brief History of Rosenbluth International Competitors
Case Problem and Solutions
Case Questions
Conclusion

3. History of Rosenbluth International
Evolved from modest company in 1892
(headquartered in Philadelphia, PA)
Hal Rosenbluth took over company in 1974
Travel operations in 24 countries
Now 2nd largest presence in travel management

4. History Cont… Took from $20 Million to $6 Billion company
Taken over by American Express (AMEX) in 2003
Solidified AMEX’s position as top dog in corporate travel industry (worth $18.5 Billion)

5. Competitors
Travelocity
Expedia
Orbitz
CheapTickets
And many more…….

6. Case Problem Digital Revolution poses threats Bypass travel agents
Commissions reduced
Large number of new online companies
Rebates reduce commissions
Innovations add competitive pressures

7. Solutions Became pure corporate travel agency
Rebate customers with entire commission
Bills according to services provided

8. Solutions cont… New E-comm tools DACODA E-Messaging E-ticket tracks
Res-Monitor
IntelliCenters
Network Operations Center (NOC)

9. Describe the strategy the company uses to counter disintermediation.
Specialized in purely corporate travel
No longer dealt with leisure travel due to fierce competition
Rebated customers with entire commission
Bills according to the service provided

10. Explain how EC facilitated the strategy.
Rosenbluth implemented several innovative E-Commerce tools that helped to facilitate their new business strategies.

11. Analyze the competitive solution using Porter’s five forces model.
Bargaining power of suppliers.
Rivalry among existing competitors.
Buyers
Threat of substitute products or services
Barriers to entry

12. Check carlson. com to find its EC initiatives
Check carlson.com to find its EC initiatives. Compare these to Rosenbluths.
Use customer relationship management software.
Optimize customer travel savings with innovative software.
Has Destination marketing services to make sure your trip goes smoothly.

13. Conclusion Company History Competitors Case problems and solutions
Case Questions