1. Social Attribution The missing link for mobile

2. Social & Mobile Incredible Growth

3. Source: Comscore, Twitter Social & Mobile Measuring Social Engagement Access to 25 Billion social connections 100 billion Bit.ly Links since Jan. 2011 500 million Tweets per day

4. USER GENERATED ENTROPY TRAVEL AUTONEWS TECH LOCAL BUSINESS ENTERTAINMENT SHOPPING SOCIAL NETWORKS AND AUDIENCES Consolidated social media channels Social & Mobile The distributed User Profile

5. Search terms relevant to your brand Apps & Sites relevant to your brand People relevant to your brand Social Intent Graph The Elusive Audience

6. Search terms relevant to your brand Apps & Sites relevant to your brand People relevant to your brand Social Intent Graph The Elusive Audience Users v. Channels

7. Social Intent Graph Conversation Cloud Signal to Noise ratio Amplification

8. Intent Deal Seeker Eco-friendly Shopper Mayor of 40+ shops downtown on 4sq. Deals and discounts everywhere! 1hr ago via Slices Tap Personalized Creative Based On Intent

9. Intent Personalized messaging I wish more retailers and shops had eco friendly clothing : / 1hr ago via Echofon Biking with @Sheri219 to the mall, for exercise and to shop a lil’ bit! 2hrs ago via Tweetcaster Social + Rich Media Targeted Messaging

10. Social Attribution The 4 W’s of Social Where the user was When did they engage Why they engaged Who engaged Location Daypart Intent Audience

11. Social Attribution Measuring Interactions InteractionsAttribution Scheduling a calendar Mapping to a store Click to call Video views Follow on Tweet / Facebook Topics Conversations Tags

12. Social Attribution Measuring ROI Interactions$ Scheduling a calendar Mapping to a store Click to call Video views Follow on Tweet / Facebook $1.50 $0.85 $0.45 $0.35 $0.95 Metric Cost per User Engagement

13. Social Attribution Measuring Social Engagement ENDEMIC CHANNELS AND BEHAVIOR I wish more retailers and shops had eco friendly clothing : / 1hr ago via Echofon I just checked in at Clarkdale Mall (103 Parkdale Ave. NY) 2hrs ago via Foursquare http://bit.ly/11Jods1 In serious need of some discount shopping! 1hr ago via Echofon http://bit.ly/51Joxff I just checked in at Winners (25 Rosvalley S. NY) 2hrs ago via Foursquare www.peta.com www.groupon.com

14. Social Attribution The missing link for mobile Q & A Dilshan Kathriarachchi @shanwhiz Addictive Mobility. @addictivelabs