1. COLLECTIVE MANAGEMENT IN THE DIGITAL ENVIRONMENT Experiences & Challenges

2. Learn from the past to lead in the future

3. What do CMO’s Do Well? Collective Group of entities that share or are motivated by at least one common issue or interest to achieve a common objective. They can be focused upon an economic benefit or saving Management Co-ordinating the efforts of people to accomplish desired goals and objectives using available resources efficiently and effectively

4. COMMON OBJECTIVE ECONOMIC BENEFIT EFFICIENTLY & EFFECTIVELY Smarter Through Digital MAKE CONTENT AVAILABLE TO USERS MAXIMISE RETURN TO RIGHTSOWNERS 25 YEARS EXPERIENCE IN EDUCATION CMO DIGITAL BUSINESS MODEL

5. License Progression 1990’s Hardcopy source Hardcopy distribution 2000’s Hardcopy scanning Digital distribution Now… Digital source Digital distribution

6. THE CHALLENGES

7. Envisioning the future of education technology http://envisioningtech.com/education/

8. Roadblocks Rightsowners Formats Investment Staff capability Educators Formats Investment Staff capability

9. Roadblocks RIGHTSOWNERS Formats Pdf vs ePub Investment Conversion Distribution File security Staff capability In-house knowledge or Outsource EDUCATORS Formats Known – print Unknown - digital Investment Mostly into devices / hardware and connectivity Staff capability Vast range of staff digital literacy from nothing to super- tech

10. External influences NZ Education sector environment Self-managing Decentralised Network 4 Learning schools offered government-funded "uncapped" internet access over fibre at speeds of up to 1 gigabit a second for large schools. Ministry of Education Major failures with IT projects – most recently with teachers’ pay Not trusted by schools

11. THE OPPORTUNITY

12. Provide Solutions RIGHTS CONTENT ACCESS