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1 6 October 08 Orange 3G a success story to share with you Jean-Pierre ACHOUCHE 6 October 2008
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2 6 October 08 Orange : a leader in 3G mobile
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STRICTLY CONFIDENTIAL Development of 3G is part of France Telecom-Orange leadership strategy on broadband services 174 M customers worldwide 120 M mobile clients 18 R&D centers in 9 countries: France, Poland, Spain, USA, UK, China, Japan, South Korea and Egypt n°1 IPTV in Europe US$ 87 B in 2007
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4 6 October 08 Orange 3G Leadership Success in delivering mobile broadband and multimedia in Europe Orange UK 3G Q3 2004 HSDPA Q1 2007 HSUPA 2008 Mobistar (Belgium) 3G Q3 2006 HSDPA Q3 2006 HSUPA 2008 Orange France 3G Q3 2004 HSDPA Q3 2006 HSUPA Q1 2008 Orange Spain 3G Q4 2004 HSDPA Q2 2006 HSUPA 2008 Orange Poland 3G Q1 2006 HSDPA Q4 2006 HSUPA 2008 Orange Slovakia 3G Q1 2006 HSDPA Q3 2006 HSUPA 2008 Orange Romania 3G Q2 2006 HSDPA Q2 2007 HSUPA Q1 2008 Orange Switzerland 3G Q3 2005 HSDPA Q2 2007 HSUPA 2008 13 M Mobile Broadband Customers 3G, HSDPA & HSUPA 3G & HSDPA 3G / HSPA on soon
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5 6 October 08 Orange 3G addresses two Key Value Propositions devices key elements Mobile Broadband (MBB) Mobile Multimedia (MMM) Broadband everywhere offers ─ usage of broadband over PC / laptop ─ at home or on the move ─ using a mobile access Separation of internet access vs content Data access on mobile handsets Access and content / services closely intertwined iPhoneNokia N95BlackberryPC / laptop USB 3G+ PC Card Flybox Business Everywhere Orange Signatures Orange TV Orange music
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6 6 October 08 Orange multimedia offer is constantly improving since 2004 3G Mobile TV launch EDGE for 90% pop. launch Unlimited Data launch HD Mobile TV On 3G Video Sharing Convergent PF PAYG session launch HD Mobile launch Network Deployment Marketing of Services Mobile broadband launch Broadband Everywhere for Everybody Stimulate Usages Enhance Video Quality Mobile-watcher Actor Orange provides New User Experience at the same time with advanced technologies
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7 6 October 08 Orange 3G : a success story to share with you
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8 6 October 08 Orange 3G services key success factors handsets Large range of compatible handsets (TV, rich media,…) breadth& depth of content Large audience channels Diversity of thematic contents UGC quality & access networks Image quality Wide coverage including indoor pricing Adapted pricing Unlimited packages Mobile 3-play offer simple access & use Integrated & seamless Interface, services capacity of creating value-added services fitting customers needs
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9 6 October 08 with 3G+ launched in 2006, Orange offers throughput up to 3.6 Mb/s Down Link and 1.4 Mb/s Up Link, allowing convergent access between broadband mobile services and ADSL only after 3 years (from September 2004 to Sept 2006), the throughput was multiplied by a factor of 10 ! Orange 3G key success factors quality & access network Flybox Business and Internet Everywhere Make mobile Broadband simple
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10 6 October 08 Orange 3G key success factors deep and large content offer, through different formats
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11 6 October 08 Orange 3G key success factors handsets and accessories : large range of choices adapted to user's needs Orange Handset Portfolio 2007- 2010 Orange takes full advantage of the device technology evolution to promote new usages and enhance user experience both for Consumer and Business customers ─ focus on penetration of Signature Devices and multimedia Devices ─ Strong partnership with Key manufacturers and application providers ─ Iphone is a recent example of the successful partnership to launch innovative devices with dedicated services ( Youtube, Google map, SMS chat, Weather & Stocks Widgets, ) SIM integrated PC
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12 6 October 08 Vietnam is ready for advanced mobile services A phased approach would allow operators to optimize investment ─ take full benefit of 2G nation-wide coverage with a clear strategy ─ focus on most relevant areas first (business centers, commercial malls, tourist sites, etc.) Usage is pulled by service innovation ─ need to build good conditions for the service to take-off : rich and interactive contents & services, reasonable pricing, efficient CRM ─ and availibility of 3G handsets Growing appetite for broadband ─ fast Mobile subscriber growth & market development since beginning 2007 ─ EDGE deployment by Mobifone and other operators 3G networks & services in preparation ─ debates and workshops since 2006 ─ demonstrations and trials in 2007 and 2008 (3G demos Orange & Mobifone during "French Week" April 2008 – Ho Chi Minh city ) ─ beauty contest before end 2008
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13 6 October 08 born in the east raised in the west Orange is open… … to partner with Vietnam in 3G
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14 6 October 08 Cám ơn, Thank you, Merci!
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