4.  MEENAKSHI.K  MEENAKSHI.S  MOHANA.D  MOHAMED ANIS.M  MOHAMMED AJAS.M  MOHAMMED BARKATHULLAH.A  SADAM HUSSAIN.M  RAVI KUMAR.C

8.  Dhoordhashan(1981-2011),a public service broadcaster is among the largest terrestial television network in the world.  The service was started on 15 th sep in Newdelhi  Decade of 80’s-dd headed towards new heights  Decade of 90’s-most challenging years.

9.  To reach out to the largest possible audience.  To provide services of public’s broadcasting.  To lead as a best public channel

10.  SUN NETWORKS  STAR NETWORKS

11.  BBC World BBC World  CNN Times Now CNNTimes Now  CNN IBN CNN IBN  Headlines Today Headlines Today  NDTV 24x7 NDTV 24x7  NewsX NewsX

12.  STAR Sports STAR Sports  STAR Cricket STAR Cricket  ESPN India ESPN India  TEN Sports TEN Sports  TEN Action TEN Action  TEN Cricket TEN Cricket  TEN Golf TEN Golf  Neo Sports Neo Sports  Neo Prime Neo Prime  SONY MAX SONY MAX

13.  Sun TV -Sun networks' Tamil entertainment channel. - Family entertainment channel.  Jaya TV - General family entertainment channel  Kalaignar TV - A new 24 Hour Tamil channel.  Mega TV - A brand new Tamil channel in India  Raj TV - Tamil entertainment channel.  STAR - STAR Network's english entertainment channel  Tamilan TV - Family entertainment channel  Vasanth TV - New Tamil Channel from Vasanth & Co.  WIN TV Tamil - Family entertainment channel  Zee Tamil - General entertainment channel from Zee group.

14.  Initialisation of new private channels  Emergence of foreign channels  Digitalisation  Compelling content  Talent cost  High customer acquisition costs  Lack of sophisticated measurement tools for measuring viewership.

15.  ADVERTISING  SALE OF COMMERCIAL SERVICES  TELEVISION AND RADIO CHANNELS

16. FOR EXAMPLE: STAR VIJAY OF STAR NETWORKS.

17.  Maintaining aggressive promotion & packaging approaches for all programmes.  Expand the market by launching programmes that are relatable to all generation’s audience.  For eg.neeya naana in star vijay  Celebrations of festivals.eg:diwali special programmes  Star awards. Eg:vijay awards

18. STRENTGHS 1.Largest broadcasting organization 2.Covering 90% of the population WEAKNESS 1.Programmes were lacking of innovative presentation 2.It telecasts only social programmes. OPPURTUNITIES 1.DD have three-tier programme- national, regional and local. 2.One of the attractive channel launched-dd sports. THREATS 1.Due to quality of programmes,the reach of C&S network is continuously expanding. 2.High price rate of the television. SWOT ANALYSIS OF DD

19.  It should economise on its operational aspects and ensure more productivity in term of revenue generation and optimisation of use of its infrastructure.  Wherever, the capacities are underutilised, these may be leased out to the private operations. At the same time quality and viewership of programmes should be improved.  Bureaucracy may reduce new strategic initiatives or make the organisation less transparent.  Complete privatisation can fetch a good sum and may solve many of the managerial and operational problems.  However, complete public monopoly is advisable because that denies the government to fully exploit the avenue for social and public use.  The government will also lose out as it will not be able to take advantage of rising potential of the market.

20.  After the opening of the sector to the private entrepreneur (cable and satellite channels), the markets witnessed major changes.  The number of channels have increased and also the quality of programmes, backed by technology, has improved..  Quality of programmers, opportunity to advertise, outreach activities, the broadcasting has become a popular business

21. Because Complete privatisation can fetch a good sum and may solve many of the managerial and operational problems