2. The Media Evolution Scott Kinney Outreach & Professional Development

3. …watch closely Directions:

5. …what did we learn?

6. The Media Evolution Scott Kinney Outreach & Professional Development 1.5 173

7. …now for the quiz Information obtained from the Pew Internet & American Life Project, eSchool News Online, MSNBC & WikiPedia.

8. How can we support these trends?

9. Students and Media Young people (8-18) today, spend an average of 6 ½ hours a day with media –4 hours a day watching TV 2 ¼ hours with parents –1 ¾ listening to music 1 ½ doing physical activity –Over an hour on the computer Under an hour doing homework They are exposed to the equivalent of 8 ½ hours of media a day Source: A Kaiser Family Foundation Study. March 2005

10. As They Get Older What’s “in” on Campus Spring 2005 1.Drinking beer 2.Drinking other alcohol Spring 2006 1.Drinking beeriPods 2.Drinking beer tied with Facebook.com 3.Drinking other alcohol 4.Text messaging Source: USA Today. June 8, 2006

11. In the classroom… Video: Human Body: Pushing the Limits: Strength. Discovery Education (2008). Retrieved April 1, 2008, from: http://streaming.discoveryeducation.com/

12. …but not just what we think What do we know about integrating media?

13. Proven Results: Impact of unitedstreaming on Student Achievement Scientific evaluations conducted by Cometrika., Inc., an independent research firm (Virginia study conducted 2002; Los Angeles study conducted 2004) Two independent, scientific evaluations -------------Rural Virginia------------------Urban L.A.------

14. Now, we are evolving from simply watching media

15. Name Kayla Age 3 1/2 About Kayla Kayla is three and is no longer satisfied with simply watching Elmo and Dora. Instead, she wants to interact with them, answer questions and guide them in their journey. Meet My Little Girl

16. Tools to Interact

17. …the next step create!

18. Name Uriel Favorite Subject Science My Notes Uriel is creative and extremely intelligent. However, Uriel just doesn’t care to write all of the time. He wants to express himself in a variety of ways. Telling Their Story

19. What is the value of students telling their story? Source: Pink, D (2006). A whole new mind: Why right-brainers will rule the future. New York, NY: Penguin Group.

20. …and this is much easier than it used to be.

21. …another student example

22. …another tool

23. …and another student example

24. …at the high school level.

25. What are the skills these students must have to produce these products?

26. A research-based synthesis consisting of 30 years of educational research indicates: participation in social practice is a fundamental form of learning learning is increased by a diversity of cultural experience and community participation Brown, Ann L, Cocking, Rodney R & Bransford, John D. How People Learn: Brain, Mind, Experience, and School. Washington: National Academies Press, 2000. How People Learn

27. Social Practice In Action a 2 +b 2 =c 2 H2O2H2O2 Pythagorean theorem Vincent van Gogh Gordon MeadeHydrogen Peroxide

28. Source: http://www.sfett.com/html_movie/Ican/4.html

29. Howard Martin Austin ISD, TX

30. While many schools restrict access to blogs, WIKI’s etc… …others embrace it. Room 208

31. …and this is not an isolated example.

32. Social Networking Tools 96% percent of U.S. students ages 9 to 17 who have internet access use social-networking technology to connect with their peers (chatting, text-messaging, blogging, or visiting online communities such as Facebook, MySpace, and Webkinz) –One of the most common topics of discussion…education –Nearly 60 percent of students report discussing education-related topics Source: National School Boards Association, (2007).CREATING & CONNECTING//Research and Guidelines on Online Social — and Educational — Networking. 12.

33. Name Kayla Age 5 About Kayla Not even Dora is good enough anymore; now it’s social networking through WebKinz. My Little Girl…Now

34. …and who is leading this new wave of collaborative communication technologies? …of course, our students.

35. …but who is right behind them? …not the hospitality industry …or the automotive industry …not even the tobacco industry …it’s you!

36. …but this doesn’t apply to the real world… …or does it?

37. A typical day…

38. A Typical Day

39. So, how do I get connected?

41. Contact Information Scott Kinney –VP, Outreach & Professional Development –Email: scott_kinney@discovery.com Websites –discoveryeducation.com –community.discoveryeducation.com –discoveryedspeakersbureau.com

42. The Media Evolution Scott Kinney Outreach & Professional Development