1. RARE’s mission: To protect wildlands of globally significant biological diversity by enabling local people to benefit from their preservation. Rosemary Godfrey, Manager of Diploma in Conservation Education

2. Promoting Protection through Pride – Turns a Charismatic Species into a Symbol of Local Pride - to improve Public Understanding of the Value of Biodiversity Combination of Grassroots and Mass-marketing techniques Generate Support, Enthusiasm and Participation – for Ecosystem Protection

3. RARE Training Opportunity RARE has one fully-funded place open specifically a project in the Western Pacific, beginning in January 2004. I would like to invite interested agencies and candidates to apply for this place by 15 th October Additional opportunities……

4. Tested in more than 30 countries Support Conservation of Species Increase Community Participation in Sustainable Practices Build Capacity for NGO’s Support Creation of Protected Areas Increase support for Conservation Action Help passage of new Natural Resource Management Legislation

5. Specific Threats Addressed The campaign objectives, target species and target audiences are carefully selected in order to address a specific and measurable threat

6. Promoting Protection through Pride – Step by Step Formal University training for a local educator Participatory site assessment Campaign design Campaign implementation Technical assistance and monitoring Evaluation and follow-up

7. University Training Modules 1. Methods of Study: Locating and using environmental information in the electronic age 2. Introduction to Biodiversity 3. Social Science Approaches to Environmental Understanding 4. Ecology of Habitats & Populations 5. Conservation and the Law 6. The Marketing and Economics of Conservation

8. Every segment of the target audience is reached: School Children and Teachers Local Government Law Enforcement Officials Clergy Local Media Resource User Groups (e.g. farmers, fishermen etc) Women’s groups, Teenagers, young Adults Reaching out

9. Candidates typical background: The equivalent of a high school diploma Live within or be very familiar with the communities that the campaign will target 3 years work experience in conservation/ education Demonstrate a long-term commitment to working in local conservation education Possess a sufficient level of written and spoken English for the training course in England, and Spanish for Mexico

10. RARE Training Opportunity RARE has one fully-funded place open specifically a project in the Western Pacific, beginning in January 2004. I would like to invite interested agencies and candidates to apply for this place by 15 th October Additional opportunities……

11. www.rarecenter.org.uk rgodfrey@rarecenter.org