1. The Elevator Speech or “PAWS”

2. The Elevator Speech
also referred to as Elevator Pitch and Career Brand Sound Bite
a 15- to 30-second commercial that job-seekers use in a variety of situations
succinctly tells the person you are giving it to who you are, what makes you unique, and the benefits you can provide.

3. The Elevator Speech Useful for
Events designed specifically for networking
Career or job fairs
Job interviews: "Tell me about yourself" and "Why should I hire you?“
Information interviews, when you want to introduce yourself 

4. The Elevator Speech
Length can be anywhere from 15 seconds to 3 minutes
Try to end with a request for action

5. P - Profile How did you become interested in this field?
Point out any relevant community involvement, extra-curricular activities, memberships, professional associations, personal interests that demonstrate your commitment to the field

6. A - Academic Educational background Any related training
PD initiatives
Courses
Certificates
Licences

7. W - Work Highlight paid or unpaid work experience related to job
E.g. co-op positions, internships

8. S - Skills Technical skills related to position + field skills
+ relevant transferable skills
E.g. time management, problem-solving skills