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psychlotron.org.uk What does this picture tell us about gender roles?
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psychlotron.org.uk Today’s session You will learn how to...You will learn about... Describe and apply psychological approaches & theories Use and evaluate the content analysis method Interpret research data Social learning theory Gender development
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psychlotron.org.uk Gender How would social learning theory explain the acquisition of gender role & identity?
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psychlotron.org.uk Social learning & gender Attention Encoding ImitationMotivation Child attends to a gender role model They learn gender- relevant behaviour They practice the behaviour themselves They may imitate if reinforcement is available
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psychlotron.org.uk Social learning & gender Where will the child find suitable people to act as gender role models? What types of vicarious reinforcement and punishment may motivate the child (not) to imitate?
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psychlotron.org.uk Gender role models Parents/carers Siblings Peers TV, films, magazines, Internet Educational materials
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psychlotron.org.uk A research question Are women and men represented differently in children’s educational materials? – Why is this important for SLT? – Do you think they are? – How could we investigate?
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psychlotron.org.uk Content Analysis A research method for producing quantitative data from qualitative material
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psychlotron.org.uk Decisions Sample Coding units Coding categories
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psychlotron.org.uk ‘Ladybird’ books from 1970s Pictorial representations of adults Occupation: – Homemaker – Manual – Clerical – Professional
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psychlotron.org.uk Suggest an alternative hypothesis for this research
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psychlotron.org.uk Coding sheet GenderH’makerManualClericalProf’lOther Male Female Female Each adult figure should be coded Adult figures must be coded only once Use ‘other’ as infrequently as possible
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psychlotron.org.uk Content analysis Did you have any problems coding the pictures? Do you think our data will be a valid representation of what is in the books?
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psychlotron.org.uk Report & discuss the results Explain what was found Comment on whether the results are consistent with our hypothesis Assess the validity of the data – External: representativeness of sample – Internal: validity of coding
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