1. Piggy Backing on the Tobacco Tax Increase

2. Audiences Primary Tobacco Users Family Physicians Dentists Mental Health Centers Secondary Physicians Physicians’ Assistants Nurses Health Plans Pharmacists Community Health Centers Diabetes Educators Chronic Disease Programs Faith Community Employers

3. Messaging Cost Economy Health Concerns

4. Important Reasons to Quit

5. Call to Action: Physicians and Dentists Advise your patients to quit now Enroll as a “Time 2 Quit Preferred Provider” Refer to Quitline Use Quitline Fax Referral System

6. Call to Action: Tobacco Users Make a Quit Attempt Call the Quitline for help in setting up your personal quit plan See your doctor or dentist for a prescription to help you quit

7. Tactic: Physicians and Dentists March Letter from Dr. Judy Monroe, State Health Commissioner Resources with letter Sign up as a preferred provider for Time 2 Quit Pharmacotherapy chart AAR mini-poster Quitline fax referral instructions Quitline promotion mini-poster Registration form for T2Q preferred provider

8. Tactic: Secondary Target March-April Same plan, but tailored for each specific audience

9. Tactic: Employer Outreach April Targeted List (Largest employers, Small employers who qualify for tax credit, Inshape Employer partners, HR Directors) Initial Letter from Dr. Judy Monroe, State Health Commissioner Email blasts to HR / Benefits Directors Tool kit (Newsletter inserts, pay stub stuffer, table tent pdf, mini-poster pdf, quitline promotional material)

10. Tactic: Media Advocacy March-April Statewide Media Tour: Hold employer/large health care facility event in each large media market (Media target is TV) Editorial board visit with newspapers Swiss cheese news release for local coalitions in all counties Call to action: Conduct a strong outreach program with your employees while the cost of cigarettes is going up- will make them healthier while saving you money.

11. Tactic: Paid Media April Black and Hispanic Media Specifically focus on increase in cost for “little cigars” Call to action: Make a quit attempt

12. Tactic: Smoker Database Outreach March- October March/April: Cost is going up, Never been a better time to quit July: Testimonial from quitters August: Get ready for Q2W Contest

13. Tactic: Quit 2 Win Contest June-October Indiana’s 3 rd statewide Quit 2 Win Contest Extend the push from the federal tax increase into next October Continue the urgency to quit

14. Contact Information Karla S. Sneegas, MPH 317.234.1787 ksneegas@itpc.in.gov www.itpc.in.govwww.itpc.in.gov www.whitelies.tv www.voice.tvwww.whitelies.tv www.voice.tv