1. GROUP MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong, Duan Thi Thanh Hoa, Nguyen PRODUCT AND SERVICE INNOVATION Final Project

2. Content RFID 1 Introduction 2 Development Process 3 Technology & Product 4 Further development 5 Marketing Strategy

3. Introduction

4. Development process -First solution: GPS  Failure due to weak signal -Second solution: NFC -Third solution: Child anti-lost alarm device technology Humble and Buddy

5. Development process http://blog.naver.com/3374667q?Redirect=Log&logNo= 60165310752&jumpingVid=44CE7B831A537A34075C5B 6D9C178BE30775 HUMBLE AND BUDDY VIDEO

6. Scan a tag Categories Clock Wallet KeyBag Add more Phone control Our Product REMIND APP STICKER BAG - HANGER

7. Product design Pet chain stickers hangs

10. Scan a tag 1. A235689 2. B430910 3. C210904 Add to list 4. D650930

11. Further development Scan a tag Categories Clock Wallet KeyBag Add more Phone control 1. A235689 2. B430910 3. C210904 Add to list 4. D650930 Scan a tag

12. Iteration

13. Further development wallet key watch Scan a tag Item 1 ： USB Item2:: key Items: child Items: wallet Turn off

14. Technology & Product

15. Marketing Strategy 1.Targeting customers: Everyone 2. Business Model & Marketing:  Business Model:  Free application download available for all cellphone platforms  Purchase sticker, hanger only  Marketing:  Promoting through cell phone, telecom companies’ websites  Public marketing (TV, magazines, etc.) 3. Distribution: -Multiple shop ( online & offline) -Cellphone shops -Telecom companies’ websites