1. Why Should Publishers Implement the OpenURL Framework? Andrew K. Pace Head, Systems NCSU Libraries andrew_pace@ncsu.edu

2. Why Should Publishers Implement the OpenURL Framework? How I learned to stop worrying, and love standards. Andrew K. Pace Head, Systems NCSU Libraries andrew_pace@ncsu.edu Or, How about because. Is because good enough for you?

3. What, me worry?

4. Acknowledgments Herbert Van de Sompel and Oren Beit-Arie Pat Harris and October Ivins, NISO Craig Van Dycken, John Wiley & Sons Terry Hulbert, Institute of Physics Publishing Jenny Walker, Ex Libris Eric Van de Velde, Calif. Inst. Of Technology CrossRef, Openly Informatics, Ex Libris and everyone else who has written or spoken about OpenURL How come stealing from one book is plagiarism, and stealing from many is research? - Alfred E. Newman

5. OpenURL Why a standard? Why the OpenURL standard? Why do libraries care so much? Why should publishers care as much as libraries do? How easily can it be done?

6. Why a standard? Because doing something uniformly across your own platform is NOT a standard, and because wide adoption of a single solution is NOT a standard, and just because yours is better than anyone elses does not mean that it is any good.

7. Its gotta be a standard THE PLAYERS Libraries Library system vendors Middleware vendors Scholarly publishers Commercial publishers Journal aggregators A&I services Standards bodies Linking systems are indeed technically complex, but above all they are organizationally complex. Priscilla Caplan, FCLA A Lesson in Linking, Library Journal netConnect, Fall 2001

8. Why the OpenURL standard? We hold these truths to be self-evident, that all full-text links are not created equal. We must all hang together, or assuredly we shall all hang separately.

9. Why CrossRef / DOI, too? The wonderful thing about standards is there are so many to choose from. appropriate copy = best copy

10. Why do libraries care so much? I need 5 articles Can I get this citation online somewhere? These journals are most important to my subject area… What do you mean books and articles arent both in there?

11. NCSU Libraries 2003 255 Online Databases from ~ 70 providers Over 5000 full electronic journals 30,700 activated titles in our SFX Knowledge Base –12,735 distinct ISSNs Before SFX Implementation, EJournal Finder was searched 350,000 times in one year; 40% more than the year before $9M annual collections budget –$6M for serials $3.9M for print serials

12. Why should publishers care as much as libraries do? What goes around, comes around MetaSearch needs standard data too The Value Proposition: if libraries want it, our providers should offer it

13. Reciprocity Works The Web is a reciprocal environment If libraries and users want it, and OpenURL increases incoming traffic, its a win for everyone Publishers must be sources and targets

14. Libraries Comparison Shop Shrinking budgets Increasing sophistication System development must match development needs ERM System evaluation OpenURL Compliant ?

15. Killing Two Birds with One Stone Minimal metasearch records Cross-fertilization Developmental dove-tailing

16. How easily can it be done? The OpenURL Framework for Context-Sensitive Services, Part 1: ContextObject and Transport Mechanisms, which defines the general framework to bundle specific packages of contextual metadata and transport them over a network. It introduces the Registry to hold core properties of concrete instantiations of the general framework. The OpenURL Framework for Context-Sensitive Services, Part 2: Initial Registry Content. which details core properties that can be used in actual instantiations of the general framework. This Part can be used by Communities to implement an instantiation of the OpenURL Framework. Other Communities may use this Part as a guideline for the definition and implementation of other instantiations. 1)Better technical infrastructure 2)Happier libraries and satisfied users 3)More use of content through exposure of target information in the OpenURL framework

17. Its Library Science, not Rocket Science When, not if How, not why How many, not who

18. Thank you. Andrew K. Pace North Carolina State University Libraries andrew_pace@ncsu.edu