1. Universal Design (UD): Innovation and Access Susan Mazrui Director, Public Policy susan.mazrui@att.com September 17, 2009

2. Copyright © 2007 AT&T. All Rights Reserved. 2 UD: From Requirements to Opportunities Usable and Appealing Consumer Products and Services Aging Markets Section 255 Federal Markets State Markets Section 508 Large and Small Business Productivity Tools ADA

3. Copyright © 2007 AT&T. All Rights Reserved. 3 BreEZe in Black EZ to use! Phone menu displayed in a list for easy selection EZ to see! Large, bright screen, text and number keys that illuminate – includes Magnifying glass EZ to call! Three one-touch buttons to dial. Call instead of send button. EZ to share! Dedicated camera and speaker phone buttons EZ to hear! Hearing Aid Compatible. Default ring tone of vibrate/ring EZ to do more! High-quality camera that can record video

4. Copyright © 2007 AT&T. All Rights Reserved. 4 Rate Plans - AT&T Senior Nation Rate Plan

5. Copyright © 2007 AT&T. All Rights Reserved. 5 Federal and State Purchasing Under Section 508, Federal Agencies must purchase accessible/usable Electronic & Information Technology (E&IT) Products -- in most cases Some state have adopted 508 purchasing requirements -- all or in part Accessible design/support can be a product differentiator

6. Copyright © 2007 AT&T. All Rights Reserved. 6 Supporting Business Requirements Large and small businesses must provide employees with disabilities reasonable accommodations Supporting Assistive Technology (AT) can be more difficult or costly than having employees use accessible product and services that everyone else uses More usable products enhance everyones productivity

7. Copyright © 2007 AT&T. All Rights Reserved. 7 How to Internalize Universal Design Incorporate accessibility and usability in standard business practices from product development to customer care to marketing Elicit input from the disability community through focus groups, user trials, etc. Work with disability leaders to set policy and business priorities Remember Universal Design is a road not a destination