1. An Undergraduate Curriculum in Business and Engineering James Bryant IEEE-USA Careers Conference San Jose, California November 2, 2000

2. EC 2000 – Framework for Curriculum Development Identify faculty. Define program objective. Benchmark other programs. Gather client data. Define learning outcomes. Design curriculum. Assess program.

3. Business-Engineering-Technology Program Faculty and Curriculum Committee Professors of Technology Management P. K. Raju, Professor of Mechanical Engineering R. L. Bulfin, Professor of Industrial Engineering Chetan Sankar, Professor of Management R. H. Rasch, Professor of Accounting Thomas Walter Center for Technology Management James O. Bryant, Associate Dean of Engineering and Director, TWC Paul Swamidass, Professor of Management and Associate Director, TWC

4. Program Objectives Offer a program that integrates engineering, business, and management practice for engineering and business undergraduates. Make it a joint effort of the engineering and business colleges. Do not diminish the major.

5. Benchmark Programs University of Pennsylvania Cross-functional dual major University of Illinois at Urbana-Champaign Cross-functional minor University of Colorado at Boulder Undergraduate management tracks for engineers University of Texas at Austin Engineering route to business

6. What Additional Instruction Would Make Graduates More Valuable? THE QUESTION When you consider hiring an Auburn engineering (business) graduate, how valuable would it be to your company if the student had additional instruction and skills in the following areas?

7. What Additional Instruction Would Make Graduates More Valuable? THE ANSWERS 1 Little added value for my company 2 Some added value for my company 3 Good added value for my company 4 Moderately high added value for my company 5 Very high added value for my company No response

8. What Additional Instruction Would Make Engineers More Valuable? RankCompetencyScore 1 Better written and oral communication Skills 4.62 2 Better Developed leadership skills 4.49 3 Improved Supervision and Management Skills 4.13 4 Understand how business decisions affect technical decisions 4.12 5 A working knowledge of project management 4.07

9. What Additional Instruction Would Make Engineers More Valuable? RankCompetencyScore 6 Understand how technical decisions affect business decisions 4.04 7 Experience work in cross-functional teams with other engineers 3.85 8 Experience working in cross- functional teams with non-engineers 3.73 9 Understand the engineers role in corporate competitiveness 3.72 10 Internship with a private company 3.64

10. What Additional Instruction Would Make Engineers More Valuable? RankCompetencyScore 11 Ability to read and understand financial statements 3.46 12 Working knowledge of costing methods and accounting 3.41 13 Participate in preparing a business plan for new ventures and products 3.40 14 Working knowledge of functions in organizations 3.35 15 Working knowledge of enterprise database systems 3.34

11. What Additional Instruction Would Make Engineers More Valuable? RankCompetencyScore 16 Working knowledge of concepts such as MRP, ERP, e-Commerce 3.34 17 Working knowledge of sales and marketing 3.31 18 Working knowledge of concurrent engineering 3.17 19 Understanding of entrepreneurship 3.14 20 Working knowledge of advanced manufacturing systems 3.09

12. What Additional Instruction Would Make Engineers More Valuable? RankCompetencyScore 21 Working knowledge of design for manufacturability 3.09 22 Experience working in online collaboration environments 3.07 23 Experience working on a culturally diverse international design team 2.96 24 Work with business professionals to design product/service for global market 2.87 25 Working knowledge of alternative organizations 2.07

13. What Additional Instruction Would Make Business Graduates More Valuable? RankCompetencyScore 1 Better written and oral communication skills 4.77 2 Better Developed leadership skills 4.54 3 Improved Supervision and Management Skills 4.49 4 Understanding of computers and computer systems 4.38 5 Understanding how business decisions affect technical decisions 4.24

14. What Additional Instruction Would Make Business Graduates More Valuable? RankCompetencyScore 6 Understand how technical decisions affect business decisions 4.10 7 Experience working in cross- functional teams with other business majors 3.89 8 Internship with a private company 3.61 9 Understanding entrepreneurship 3.54 10 Experience working in cross- functional teams with engineers 3.51

15. What Additional Instruction Would Make Business Graduates More Valuable? RankCompetencyScore 11 Working knowledge of enterprise database systems 3.34 12 Experience working in online collaboration environments 3.32 13 Understanding of product development processes 3.27 14 Understanding engineering terms 3.19 15 Experience working in a culturally diverse international design team 3.01

16. What Additional Instruction Would Make Business Graduates More Valuable? RankCompetencyScore 16 Experience working with engineering professionals to design a product for the global market 2.94 17 Understanding the processes of engineering design 2.88 18 Understanding of engineering and manufacturing processes 2.88 19 Working knowledge of design for manufacturability 2.72 20 Working knowledge of leading engineering standards systems 2.68

17. What Additional Instruction Would Make Business Graduates More Valuable? RankCompetencyScore 21 Understanding of engineering materials and materials science 2.66 22 Working knowledge of concurrent engineering 2.64 23 Working knowledge of CAD, CAM, PRO-E, and other engineering design tools 2.41

18. What Would Make New Engineering Hires More Valuable to Employers?

19. Will companies be more likely to hire graduates with added value skills?

20. Learning Outcomes: Engineering and Business Students will be able to Integrate and apply business and engineering best practices in decision making. Work in cross-functional, culturally diverse teams. Apply criteria that affect technical, schedule, cost, and risk decisions. Understand implementation of cutting edge business and engineering technologies. Participate in processes to create and present a business plan. Design, develop, prototype, and test a new product or service.

21. Business-Engineering- Technology Minor It is a cross-functional program. Faculty: engineering + business Students: engineering + business Learn and work in cross-functional teams. Learn from case studies and projects. Client driven projects. Prestige program and a formal minor. Admit 2 nd Semester Sophomores.

22. Curriculum (16 SCH) Junior Year BUSI/ENGR 3510 Introduction to Business and Engineering (3 SCH Lecture) BUSI/ENGR 3520 - Integrating engineering and business theory and practice (2 SCH Lecture, 1 SCH Lab) BUSI 3530 - Entrepreneurship and e-commerce (3 SCH Lecture) Senior Year BUSI 4540 - Strategic management of technology (3 SCH Lecture) BUSI/ENGR 4550 - Capstone project I: design proposal (1 SCH Lab) BUSI/ENGR 4560 - Capstone project II: design project (1 SCH Lecture, 2 SCH Lab)

23. Extracurricular Learning Experiences –Retreats Teaming Leadership –Business etiquette –Internships –Executive mentors –Executive in residence –Social events

24. Assessment Capstone course outcomes assessed by faculty team. Clients assess student team performance. Conduct longitudinal study of program graduates.

25. For more information about the Business-Engineering- Technology Program http://www.eng.auburn.edu/center/twc/ Voice: 334-844-4333 FAX: 334-844-1678