2. IEEE-USA Communications & Successful Local Media Coverage Chris McManes, IEEE-USA Sr. Public Relations Coordinator IEEE-USA Leadership Workshop 12 March 2005; Tucson, Ariz.

12. IEEE-USA Communications Vehicles l IEEE-USA Web site (www.ieeeusa.org) l IEEE-USA Todays Engineer Webzine l IEEE-USA Todays Engineer print edition l IEEE-USA Todays Engineer E-mail alert l Whats New at IEEE-USA Eye on Washington l Helps you inform your local members of the many activities taking place on their behalf

13. IEEE-USA Todays Engineer Webzine l Timely feature articles, columns, polls and feedback on career and technology policy l Averaged 25,727 monthly visitors in 2004 (up from 21,460 in 2003) l New authors welcome

14. IEEE-USA Todays Engineer (Print) l Goes to every U.S. member quarterly l Highlights IEEE- USA actions and activities on behalf of U.S. IEEE members

15. IEEE-USA Todays Engineer E-Mail Alert l Now in its second year l Sent to 198,260 U.S. members in January l Links to IEEE-USA news & information

16. Whats New at IEEE-USA Eye on Washington l Biweekly opt-in electronic newsletter l More than 10,000 subscribers l Summary of news from Washington affecting science, engineering and technology

17. External Communications l Fulfill media inquiries for interviews, photos and information l Volunteers – Staff – Spokesperson l Trade, mainstream and online l U.S. Newswire and EurekAlert

18. 2004 IEEE President Art Winston l IEEE-USA, it seems to me, does an excellent job maximizing public relations. (IEEE All-Hands Meeting, 2-9-05)

19. Radio & TV Coverage (2004-05) l CNN (Lou Dobbs Tonight) l Marketplace Radio Program (twice) l United Nations audio news release

20. Print Coverage (2004-05) l USA Today l Business Week l Time Magazine l Seattle Post-Intelligencer l Washington Post l New York Times l San Jose Mercury News l Miami Herald l Atlanta Journal-Constitution l International Herald Tribune

21. Public Outreach l AAES COPAE l AAAS Mass Media Fellowship Program l Coordinate the IEEEs participation in National Engineers Week l Lead Society for EWeek 2004 l International public relations award

22. Maura Schreier-Fleming l Professional Activities Chair - Dallas l Author, trainer, consultant, speaker l Former lubrication engineer with Mobil and former territory manager for Chevron l Created IEEE in Action TV series

23. How You Can Receive Coverage l Use whatever public relations resources are available l If none, contact local media outlets to find out best person to contact l Ask about public service announcements l E-mail or fax the reporter the information l Voice contact is best

24. News Release l Used to announce news l Get it in the right hands l Have interview subject available

25. Media Advisory l Announces an event that might interest the media l Easy to read l Answers What, Who, When, Where, Why you should attend and the people speaking l Contact information l Boilerplate

26. Chris McManes 202-785-0017, ext. 8356 c.mcmanes@ieee.org