1. ACM SGB Meeting March 19, 2005 Chicago

2. Outline General state Membership Finances Educational initiatives CSTA NCAA ED Council Brand awareness Council Offsite

3. Membership Membership is growing Professional 59,900 60,000+ Student20,70020,000+ CSTA 1,400 2,000+

4. Membership Membership is growing Professional 59,900 60,000+ Student20,70020,000+ CSTA 1,400 2,000+

5. Financial Highlights FY 05 SIG Projection Digital Library SIG distribution Projection: $1,230,000

6. Notes: DL distribution of $1.23M Reduced SIG Allocation for 2 nd year SIGs - In Perspective

7. SIG Fund Balance

8. Financial Highlights DL Distribution in perspective $1,230K

9. Financial Highlights DL Distribution in perspective $1,430K

10. Educational Activities CSTA NCAA ED Council

11. CSTA Computer Science Teachers Association National organization for high school and middle school teachers of computer science Goal: address a real crisis facing computer science in high schools Immediate priorities National standards for curriculum Resources and professional development for teachers Building a real community of CS educators Engage the NCAA

12. CSTA Launch January 1, 2005 Membership: ~ 2,000 by June 30 Activities Reconnecting across ACM educational activities Refinement of strategic plan NSF proposal Advisory Council

13. CSTA Advisory Council Frances E Allen IBM Fellow Retired Phillip B. Gibbon: Principle Scientist, Intel Research Maria Klawe: Dean, Princeton Cathy Neuman: Cisco Networking Academy Greg Papadopoulos: Executive VP & CTO, Sun Debra J. Richardson: Dean, UC Irvine Eric Roberts: Stanford University Kevin Schofield: Strategy and Communications Microsoft Research Walt Jimenez: The College Board

14. CSTA Launch January 1, 2005 Membership: ~ 2,000 by June 30 Activities Refinement of strategic plan NSF proposal Advisory Council NCAA

15. The issue Computer science has been eliminated as a core course for meeting initial eligibility Seriously negative message is going out to parents and students that computer science doesnt count Yet another example of the challenge to, and marginalization of, computer science at the high school level Why would the NCAA do this? Too many courses being put forward by high schools that were nothing more than computer skills The problem NCAA says they wanted to keep real computer science Their implementation seems to eliminate all computer science

16. NCAA ACM and CSTA are challenging the NCAA ED Board SIGCSE Letter to NCAA Acknowledges the problem Asks for an immediate reversal of the decision Asks for an end to negative communication Suggest standards: AP computer science ACM K-12 Guidelines Offers to help

17. NCAA Endorsements Computer Science Teachers Association The College Board Computing Research Association National Center for Women and Technology Bill Wulf, President, National Academy of Engineering Considering AAAI SIAM Anita Borg Institute IEEE-CS Supporting in principle John Hennessy, President, Stanford University Graham Spanier, President, Penn State University Mark Emmert, President, University of Washington In front of President, Princeton President, Georgia Tech President, University of Colorado

18. Education Council ACM educational activities are increasing dramatically ED Board, SIGs, CSTA, … Need to ensure better coordination Reorganizing the ED Board Smaller Board Education Council New volunteer structure Engage all ACM education activities at an annual meeting Facilitate communication and collaboration across ACM Foster educational initiatives that might be missed with the current organization

19. Brand Awareness

20. Multi-year project to raise awareness of ACM Brand platform Communications program The Brand Platform Developed and vetted over the past year and a half Endorsed by the ACM Executive Committee Key elements ACM and its members advance computing as a science and a profession Enhancing our skills Advancing our field Growing our community Defining our profession Promoting our perspectives Brand Awareness

21. IV. DETAILED FINDINGS A. Aided Awareness

23. ACM, the Association for Computing Machinery, dates back to this decade when ENIAC came on line

24. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Significantly higher at 90% confidence level. Significantly lower at 90% confidence level. Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of. Total (n=1525) Academic/Educator (n=283) Manager (n=389) Practitioner (n=621) Researcher (n=232)

25. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - * US Only * IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Significantly higher at 90% confidence level. Significantly lower at 90% confidence level. Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of. Total US (n=1004) Academic/Educator (n=180) Manager (n=252) Practitioner (n=391) Researcher (n=181)

26. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - * Europe Only * IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of. Total Europe (n=302) Academic/Educator (n=65) Manager (n=81) Practitioner (n=135) Researcher (n=21)

27. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - * Asia Only * IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Significantly higher at 90% confidence level. Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of. Total Asia (n=204) Academic/Educator (n=32) Manager (n=53) Practitioner (n=90) Researcher (n=29)

28. IV. DETAILED FINDINGS A. Unaided Awareness

29. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - IEEE, Institute for Electrical & Electronics Engineers ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa- tion of Information Technology Professionals BCS, British Computer Society *Denotes less than.5% Significantly higher at 90% confidence level. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of. * * * Total (n=1525) Academic/Educator (n=283) Manager (n=389) Practitioner (n=621) Researcher (n=232)

30. * % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - * US Only * *Denotes less than.5%. Significantly higher at 90% confidence level. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of. * * IEEE, Institute for Electrical & Electronics Engineers ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa- tion of Information Technology Professionals BCS, British Computer Society Total US (n=1004) Academic/Educator (n=180) Manager (n=252) Practitioner (n=391) Researcher (n=181)

31. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - * Europe Only * *Denotes less than.5%. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of. IEEE, Institute for Electrical & Electronics Engineers ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa- tion of Information Technology Professionals BCS, British Computer Society * * Total Europe (n=302) Academic/Educator (n=65) Manager (n=81) Practitioner (n=135) Researcher (n=21)

32. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - * Asia Only * *Denotes less than.5%. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of. IEEE, Institute for Electrical & Electronics Engineers ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa- tion of Information Technology Professionals BCS, British Computer Society Total (n=204) Academic/Educator (n=32) Manager (n=53) Practitioner (n=90) Researcher (n=29)

33. Raising Awareness Many components –Communications program –Focused PR on specific areas Awards SIGs CSTA Washington policy activities –Studies with impact Job Migration – Globalization of IT Voter registration database study

34. Council Offsite

35. ACM Professional Members

36. Council Offsite ACM 61%practitioners and managers 32%researchers and academics/educators Overarching brand platform message ACM and its members advance computing as a science and a profession Focus of the offsite: How can ACM better serve professionals (practitioners/managers) and the profession

37. Council Offsite Approach Significant pre-work from a task force comprising Terry Coatta Laura Hill Russ Shackelford Fran Allen Steve Bourne Dave Patterson Scooter Morris Telle Whitney Lynn Stein Recommendation Launch a major initiative to services relevant to practitioners and position ACM as really serving both the science and the profession

38. Initiative 1.Real support for professional career development. 2.Major enhancement of professional development resources. 3.Introduction of an ACM certification program that is a valued specification of individual capability. 4.Introduction of a graded membership categories 5.Increase professional recognition for practitioners and managers 6.Increase local activities and integrate them better into ACM 7.Actively promote and be an advocate for the IT profession