2. ACM Marketing, Communications and Membership Workshop presented by Lillian Israel, Brian Hebert, Gini Gold and Cindy Ryan Welcome SIG Leaders!

3. ACM Marketing, Communications and Membership Branding and Awareness Public Relations Guidelines Member Services Chapter Programs The Distinguished Speakers Program Student Research Competitions

4. Branding and Awareness Why focus on branding? ACMs process Multiple ACM brand strengths ACM Visual Identity Standards –Conference proceedings, newsletters and journals –Redesigned materials –Refreshed website

5. ACM Identity Examples Journals Transactions Newsletters Proceedings

6. Public Relations Guidelines Promote media interest –Find news angles –Determine SIG spokespeople –Partner with vendors and sponsors Provide media information –Develop releases and advisories –Leverage social media to facilitate conversations –Facilitate media registration –Utilize key words for online search optimization Practice interview tips –Respect deadlines –Be accessible –Focus on key messages

7. Public Relations Pieces

8. Member Services The Face of ACM –Respond to inquiries –Process applications, renewals Membership renewal options –Multi-year –Lifetime membership ACM Advanced Member Grades –Senior –Distinguished Engineer, Distinguished Scientist, or Distinguished Educator –Fellow

9. Why Chapters are Important Engage local communities Enhance member satisfaction Networking, professional development Start a local SIG chapter in 4 easy steps!

10. Distinguished Speakers Program Program funds speaker travel to professional and student chapters Ongoing recruitment of new speakers Read more and offer feedback at www.dsp.acm.org www.dsp.acm.org

11. Student Research Competitions Sponsored by Microsoft Research Funded contest at SIG sponsored/co-sponsored conferences Visibility for students among research community Several rounds of competitions: SRC chair and judges Rewards and recognition Host an SRC!

12. Social Media: The Top 3 www.facebook.com www.twitter.com www.linkedin.com

13. Integrating Social Media to Raise ACM Awareness Important interactive communications channels Initiated posts of news and activities – Facebook – LinkedIn – Twitter Plans underway to develop additional protocols and procedures What is your experience in using social media?

14. THANKS FOR PARTICIPATING WE INVITE YOUR QUESTIONS